Business Development Manager

Makera is a gaming and digital entertainment company reaching 1M+ monthly active users, with a strong concentration of Gen Z and Gen Alpha audiences across MENA and international markets.

Makera has built a growing ecosystem of games, digital communities, and platforms reaching more than 1 million monthly active users, with a strong presence among Gen Z and Gen Alpha audiences.

We are now expanding our commercial capabilities to build strategic partnerships with brands and organizations seeking meaningful access to these audiences.

This is a founding commercial hire.

You will own Makera's B2B pipeline end-to-end, from identifying potential partners and making the first contact to negotiating and signing commercial agreements.

You will work directly with Makera's leadership to build partnerships with brands, advertising agencies, government entities, consumer companies, and other organizations looking to reach Gen Z and Gen Alpha through gaming and digital experiences.

Pipeline Management & Outreach

• Own and actively manage Makera's B2B sales pipeline
• Identify brands, agencies, and organizations seeking to reach Gen Z and Gen Alpha audiences
• Proactively reach decision-makers through email, LinkedIn, phone calls, meetings, and industry events
• Build relationships with marketing directors, CMOs, media agencies, brand managers, and other key stakeholders
• Independently identify and qualify new commercial opportunities
• Consistently follow up and move opportunities through the pipeline

Deal Execution

• Lead commercial conversations from initial pitch to signed agreement
• Develop advertising, sponsorship, branded content, gaming integration, and partnership opportunities
• Understand client objectives and translate them into campaigns across Makera's ecosystem
• Prepare proposals, commercial packages, pricing, scopes of work, and presentations
• Negotiate commercial terms and contracts
• Work directly with Makera's leadership, creative, game, and technical teams to ensure proposed campaigns can be delivered
• Take ownership of closing deals rather than simply generating leads

Brand Partnerships

• Build long-term relationships with companies looking to connect with younger audiences
• Develop partnerships around Makera's games, communities, platforms, creators, and advertising inventory
• Help brands understand how gaming and digital communities can support their Gen Z and Gen Alpha strategies
• Identify creative partnership opportunities beyond traditional advertising
• Represent Makera in client meetings, pitches, events, and partnership discussions

Commercial Strategy

• Help build Makera's B2B commercial strategy from the ground up
• Identify industries and brands with the strongest commercial potential
• Help develop Makera's advertising products, sponsorship packages, pricing models, and sales materials
• Provide market feedback on what advertisers and agencies are looking for
• Help package Makera's audience, games, communities, and platforms into scalable commercial offerings

Internal Coordination

• Maintain an accurate and up-to-date sales pipeline
• Coordinate internally to scope campaigns before making commitments to clients
• Ensure opportunities continue moving forward and flag blockers early
• Work closely with leadership on major opportunities and strategic partnerships
• Help establish the commercial processes and systems that future BD hires will use

Must-haves

• 3–6 years of experience in business development, advertising sales, partnerships, media sales, sponsorships, or a related commercial role
• Demonstrated ability to independently take B2B opportunities from first contact to signed contract
• Strong Arabic and English communication skills, both written and verbal
• Strong negotiation and relationship-building ability
• Comfortable approaching senior decision-makers and generating opportunities independently
• Experience preparing commercial proposals and presentations
• Based in Riyadh or willing to relocate

We are particularly interested in candidates with experience in:

• Advertising agencies
• Media companies
• Digital advertising
• Sponsorship sales
• Brand partnerships
• Influencer or creator marketing
• Entertainment
• Consumer technology
• Youth-focused brands

Experience selling advertising or partnerships to major Saudi and GCC brands would be especially valuable.

Existing relationships with agencies, CMOs, marketing directors, or brand managers in Saudi Arabia would be a major advantage.

Startup experience is also highly valued. You should be comfortable building processes rather than joining a fully established sales organization.

• You chase opportunities. You do not send one email and wait. You follow up, call, find the right person, and keep deals moving.
• You know how to close. Your job is not just to arrange meetings. You take responsibility for turning conversations into revenue.
• You understand brands. You can understand what a company is trying to achieve and turn Makera's audience into a compelling commercial proposition.
• You are creative commercially. You can develop sponsorships, game integrations, activations, branded experiences, and new partnership ideas.
• You are comfortable with senior stakeholders. You can confidently present Makera to executives, agencies, and major brands.
• You are organized. Every opportunity has a next step, owner, expected value, and status.
• You operate with integrity. You do not overpromise simply to close a deal.

Makera reaches more than 1 million monthly active users across its games, digital communities, and platforms, with a strong concentration of Gen Z and Gen Alpha audiences.

This role offers the opportunity to help establish Makera's commercial division and shape how we work with leading brands and organizations across Saudi Arabia and the wider region.

As the division grows, there is significant potential for the person in this role to take on broader commercial leadership responsibilities.

Location: Riyadh, Saudi Arabia

Company: Makera

Industry: Gaming, Advertising, Digital Media & Entertainment

Role: Business Development Manager

If you believe you can help Makera build meaningful commercial partnerships with leading brands across Saudi Arabia and the region, we want to hear from you.