Business Development Specialist

Company Description

Essence Adverts is a leading integrated marketing communications agency known for delivering measurable results. Since its establishment in 2013 as a digital marketing agency, Essence Adverts has expanded to provide a wide range of services, including media production, social media content management, media planning, buying, and technology solutions. Headquartered in Cairo and Dubai, with operations in Istanbul and Canada, the agency delivers innovative and efficient marketing solutions across the region. Essence Adverts is recognized for its adaptability and commitment to meeting the evolving needs of its clients, driving success in a competitive industry.

Overview:

We are seeking a results-driven Business Development Specialist to identify new business opportunities, build strong client relationships, and contribute to revenue growth. The ideal candidate will have a strong understanding of the market, excellent communication skills, and the ability to translate client needs into strategic opportunities.

Key Responsibilities:

Identify, develop, and pursue new business opportunities across target markets

Generate and qualify leads through research, networking, and outreach

Build and maintain strong relationships with prospective and existing clients

Understand client needs and collaborate with internal teams to propose tailored solutions

Prepare proposals, presentations, and pitches aligned with client objectives

Track and manage the sales pipeline, ensuring consistent follow-ups

Attend meetings, events, and industry gatherings to expand the company's network

Analyze market trends, competitors, and customer behavior to identify growth opportunities

Negotiate contracts and close deals to meet revenue targets

Requirements:

Bachelor's degree in Business, Marketing, or a related field

2–5 years of experience in business development, sales, or account management

Experience in marketing, advertising, or digital agencies is a strong plus

Strong communication, negotiation, and presentation skills

Ability to understand client needs and translate them into business opportunities

Proven track record of achieving or exceeding sales targets

Self-motivated, proactive, and results-oriented mindset

Key Skills

Lead Generation & Prospecting

Relationship Management

Strategic Thinking

Negotiation & Closing

Market Research & Analysis

CRM & Pipeline Management

What Success Looks Like

Consistent pipeline of qualified leads

Increased number of signed clients and retained accounts

Strong contribution to monthly and quarterly revenue targets

High client satisfaction and long-term partnerships

Nice to Have

Experience with CRM tools (e.g., HubSpot, Salesforce)

Understanding of digital marketing (social media, media buying, content production)

• Existing network within target industries