About Rayqube
Rayqube is an experiential technology and events company specializing in immersive storytelling, brand activations, large-scale events, and interactive experiences. We work with leading brands, agencies, and government entities to create memorable experiences that blend creativity, innovation, and flawless execution.
Role Overview
The Business Director – Events & Brand Activations will spearhead Rayqube's Events & Brand Activations vertical, overseeing business strategy, sales growth, client relationships, and project delivery across the GCC.
This is a strategic leadership role that requires a proven track record in business development/commercial leadership within the events, exhibitions, or brand activations industry. The candidate must possess deep regional market knowledge, strong industry networks, and hands-on experience securing and delivering high-value projects.
Key Responsibilities
Business Strategy & Leadership
- Define and lead the growth strategy for the Events & Brand Activations vertical across UAE and GCC markets.
- Develop annual sales targets, budgets, and operational plans for the vertical.
- Collaborate with leadership to align vertical goals with Rayqube's overall business objectives.
Business Development & Revenue Growth
- Identify, pursue, and secure large-scale events, exhibitions, and brand activation projects.
- Leverage existing networks and develop new relationships with: Corporate brands (FMCG, retail, automotive, lifestyle, etc.), Marketing & advertising agencies, Government and semi-government entities
- Lead commercial negotiations, RFP responses, and strategic partnerships.
Client Relationship Management
- Serve as the senior point of contact for key clients, ensuring satisfaction and repeat business.
- Oversee account growth and cross-selling of services across Rayqube's offerings.
Project Oversight & Execution Excellence
- Work with production, creative, and operations teams to ensure world-class execution of events and activations.
- Monitor budgets, timelines, and quality standards for all projects under the vertical.
Market Intelligence & Competitor Benchmarking
- Stay informed on GCC events and brand activation trends, emerging formats, and competitive activity.
- Identify opportunities to introduce innovative formats and technology integrations into client offerings.
Team Leadership & Mentoring
- Build, lead, and mentor a high-performing business development and account management team.
- Set KPIs, conduct performance reviews, and promote a culture of excellence and accountability.
Skills & Qualifications
- Bachelor's degree in Business, Marketing, Communications, or related discipline; MBA is a plus.
- 10+ years of proven experience in the events, exhibitions, or brand activations industry, with at least 5 years in a senior business development/commercial leadership role.
- Strong portfolio of high-value projects delivered in UAE and GCC markets.
- Extensive network of senior decision-makers in corporate brands, agencies, and government entities.
- Exceptional negotiation, pitching, and closing skills.
- Commercially astute with strong P&L management experience.
- Ability to balance strategic vision with hands-on execution.
- Willingness to travel extensively across GCC for client meetings and project oversight.
