Business Director - Media

We are expanding our team at Spark and are on the lookout for a Business Director to join our team.

Responsibilities:

-Lead the development and presentation of annual strategies across both offline (Outdoor, TV, Radio) and online channels (Social, Display, Programmatic, Google Stack), with a strong foundation in performance marketing and e-commerce.

-Own end-to-end campaign planning, including big campaign recommendations and media mix rationales, leveraging a data-driven, insight-led approach.

-Define innovation and testing roadmaps, leading deployment across teams to ensure seamless implementation and cross-functional alignment.

-Champion out-of-the-box and cross-disciplinary executions beyond traditional media, proactively seeking brand-aligned partnerships that support long-term growth, brand equity, and category leadership.

-Oversee the development and execution of comprehensive media plans, ensuring alignment with both client KPIs and agency success metrics.

-Lead Joint Business Plan (JBP) discussions with global teams and establish local agreements with key tech and digital partners to drive strategic value.

-Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the client's broader goals.

Requirements:

-Minimum of 14-17 years of experience in a media planning or related role.

-Proven ability to lead and manage planning teams while effectively collaborating with cross-functional departments, ensuring high-quality standards across all functions.

-Demonstrates a problem-solving mindset with the ability to anticipate challenges and proactively implement robust contingency plans ahead of any situation.

-Strong organizational skills, team player, ability to multitask, and work under pressure.

Experience in business development and industry representation.

-Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to in depth understanding in industry developments & initiatives I.e.: retail, AI, Automation, commerce, Metaverse, etc... . . . .

-Native Arabic talent would be highly preferred

-Experience across Luxury/Beauty would be highly preferred