About the Company
Established in 2021, the company builds on a long-standing and stable presence in Saudi Arabia, delivering high-quality marketing solutions primarily to FMCG clients.
The Riyadh office consists of 10 associates across client growth and print/production management functions.
The agency specializes in experience marketing, including shopper marketing, on-ground activations, and digital solutions.
With regional offices in Dubai, Riyadh, Beirut, Cairo, and Paris, the company has built strong partnerships with leading manufacturers such as Pepsi and Nestl. While FMCG remains a core strength, the company is strategically expanding into broader sectors to diversify its portfolio and accelerate growth.
Role Purpose
The Business Growth Director will lead the strategic and commercial expansion of the company across Saudi Arabia, Bahrain, and Oman.
This role is responsible for:
- Growing and diversifying the current client portfolio
- Reducing revenue dependency on single clients to a maximum of 25%
- Achieving a minimum of 20% year-on-year growth
- Expanding into new sectors beyond FMCG
- Driving sustainable, repeatable revenue growth
The role requires both strategic leadership and hands-on business development execution.
Key Responsibilities
- Develop and execute a comprehensive growth strategy aligned with regional objectives
- Maintain and expand relationships with key existing clients
- Identify, pursue, and secure new business opportunities across KSA, Bahrain, and Oman
- Diversify revenue streams and reduce client concentration risk
- Lead negotiations and close high-value commercial agreements
- Build and strengthen strategic partnerships
- Collaborate closely with sales and production teams to ensure operational excellence
- Drive performance optimization and ensure delivery of profitable growth
- Monitor market trends, competitor activity, and sector expansion opportunities
Key Competencies
- Strong business development and commercial acumen
- Strategic planning and execution capability
- Relationship-building and stakeholder management expertise
- Leadership and team development skills
- Performance optimization mindset
- Market expansion and revenue diversification capability
Required Experience & Qualifications
- Minimum 10 years of professional experience in Saudi Arabia
- Strong background within the FMCG sector (client-side experience required)
- Agency experience is highly preferred
- Established local network with a strong reputation in the Saudi market
- Proven track record of delivering consistent revenue growth
- Demonstrated ability to generate qualified leads and convert opportunities
- Strong understanding of FMCG business challenges and commercial dynamics
- Experience working in multidisciplinary and multicultural environments
- Ability to drive alignment and maximize performance across sales and production teams
Success Metrics
- 20% annual revenue growth
- Client concentration reduced to 25% per single account
- Successful penetration into new sectors beyond FMCG
- Improved commercial performance and portfolio diversification
