Campaign Specialist

About the Role

PSI is looking for a Campaign Specialist to support the planning, coordination, execution, and tracking of marketing campaigns across our real estate portfolio.

This role is ideal for someone who is organized, detail-oriented, comfortable working with data, and able to manage several campaigns at the same time. You will work closely with Marketing, Sales, CRM, Creative, and Digital teams to make sure campaigns are launched correctly, generate quality leads, and support business targets.

Key Responsibilities

• Plan and coordinate marketing campaigns for property launches, promotions, events, and lead-generation activities.
• Work closely with Sales and Marketing teams to understand campaign requirements, target audiences, and project priorities.
• Coordinate campaign materials such as digital ads, landing pages, email campaigns, SMS campaigns, social media content, and banners.
• Make sure all campaign information is accurate and approved before launch.
• Monitor campaign performance, including lead volume, lead quality, cost per lead, engagement, and conversion rates.
• Prepare regular campaign reports and highlight key results, trends, and areas for improvement.
• Track campaign leads through CRM systems and coordinate with Sales teams to understand lead quality and conversion.
• Support audience targeting and segmentation based on customer profiles, project type, location, and campaign goals.
• Coordinate with Digital Marketing teams or agencies on platforms such as Meta Ads and Google Ads.
• Support testing of campaign creatives, messaging, audiences, and landing pages to improve performance.
• Identify underperforming campaigns and recommend practical changes.
• Maintain campaign trackers, calendars, reports, approvals, and supporting documents.
• Coordinate with Creative and Content teams to make sure materials follow PSI branding and project guidelines.
• Support marketing activities for property launches, open houses, exhibitions, and other events.
• Keep track of competitor campaigns, market activity, and real estate marketing trends in the UAE.
• Manage multiple campaigns while meeting deadlines and maintaining accuracy.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
• Previous experience in campaign management, digital marketing, marketing coordination, lead generation, or a similar role.
• Real estate experience in the UAE is an advantage.
• Good understanding of digital marketing and campaign performance.
• Experience using CRM systems, spreadsheets, campaign dashboards, or reporting tools.
• Familiarity with Meta Ads, Google Ads, email marketing platforms, or property portals is an advantage.
• Strong analytical skills and the ability to understand campaign results.
• Good coordination and time-management skills.
• Strong attention to detail.
• Good written and verbal communication skills in English.
• Comfortable working in a fast-paced environment and handling multiple priorities.
• Good knowledge of Microsoft Excel, PowerPoint, and other Microsoft Office applications.

What We Are Looking For

We are looking for someone who can take ownership of campaign coordination, keep things organized, follow up with different teams, and pay close attention to performance.

You should be comfortable working with both people and numbers, understand how marketing campaigns support sales, and be able to spot issues before they affect results.

If you have experience in real estate marketing, campaign management, or lead generation and are looking to grow your career in Abu Dhabi, we would like to hear from you.