Core Responsibilities:
Acquisition Campaign Execution
- Support end-to-end execution of acquisition campaigns:
- Digital (social media, paid ads, app/web) & Branch & Telesales
- Merchant partnerships & field sales
- Coordinate with marketing and agencies on campaign rollout
Channel Performance Tracking
- Monitor performance by channel:
- Applications volume
- Approval rate
- Cost per acquisition (CPA)
- Identify underperforming channels and suggest improvements
Lead Management
- Track leads funnel (leads → applications → approvals → bookings)
- Ensure proper allocation and follow-up with sales teams
- Improve lead conversion rates
Data Analysis & Targeting
- Analyze customer segments and targeting criteria
- Support pre-approved / pre-qualified campaigns
- Assist in A/B testing (offers, creatives, channels)
Customer Onboarding Experience
- Support improving onboarding journey (digital & offline)
- Monitor turnaround time (TAT) from application to card issuance
- Identify drop-off points and suggest fixes
Offer & Proposition Support
- Assist in developing acquisition offers:
Welcome bonus & Cashback / discounts & Installment offers
Coordinate with partnerships team if needed
Risk & Policy Alignment
- Ensure campaigns follow credit policy guidelines
- Coordinate with Risk team on approval criteria and filters
- Monitor early delinquency trends for acquired customers
Reporting & Dashboards
- Prepare regular reports on acquisition performance
- Track KPIs vs targets and highlight gaps
Job Requirements:
- Minimum 3 years of experience in retail banking
- Excellent computer skills and data base management and storage.
- Excellent knowledge of retail products & services & Projects Management.
