Chef Sales supervisor HORECA

Job Responsibilities:

• Visits existing and potential HORECA and hotel customers to identify needs and convert opportunities into sales.
• Acts as a culinary ambassador, preparing and cooking company products for customers to demonstrate applications, quality, and versatility.
• Conducts live cooking demonstrations, tastings, and menu applications to support sales conversion and product adoption.
• Proactively generates new sales leads and develops strong pipelines within foodservice and hospitality segments.
• Assesses customer requirements and recommends suitable products, solutions, and culinary applications.
• Supports customers by addressing technical and culinary questions, providing hands-on product usage guidance.
• Negotiates prices within authorized limits and closes sales orders to achieve assigned targets.
• Identifies, researches, and builds long-term relationships with prospective customers to ensure repeat business.
• Collects and shares market insights, customer feedback, and competitor activity with internal stakeholders to support strategic decisions.
• Develops weekly sales plans, prioritizes accounts, and manages time effectively to achieve targets.
• Maintains in-depth knowledge of all relevant SKUs, including ingredients, applications, and preparation methods.
• Coaches distributor sales representatives on product knowledge, culinary usage, and selling techniques to enhance their performance.
• Coordinates with distributors, direct customers, and internal teams to ensure smooth operations and customer satisfaction.

Your Profile:

• Minimum 3 years of experience in foodservice or HORECA sales, preferably with hands-on culinary exposure.
• Chef background or strong cooking skills with the ability to prepare and present food products professionally.
• FMCG experience is required.
• Proven experience in the Saudi market.
• Valid Saudi driving license.
• Strong communication and presentation skills in English and Arabic.
• Customer-focused mindset with the ability to combine sales expertise and culinary knowledge.