Job Description
Strategy
- Develop Brand strategy, brand development and enhancement plans and initiatives for RTA.
- Drive brand guidelines including brand order; monitor brand personality and brand
application in right way, ensuring creation of new brand applications as required.
- Contribute to innovation initiatives focused on consumer-centric platforms and ROI-driven
studies aligned with strategic priorities.
- Drive brand awareness and beneficiary engagement through targeted marketing tactics.
- Promote sustainable development and strengthen the Authority's national identity through
coordinated plans and media outreach.
Operations
- Drive implementation of the requirements of the corporate identity preservation framework
(Branding) in its various aspects in coordination with the relevant departments within RTA
maintaining RTA's unified visual identity and brand.
- Develop branding for new sections as required and ensuring brand assets are available and
are maintained in correct and up to date manner.
- Coordinate market research and public opinion studies to measure the brand and corporate
reputation.
- Contribute to analytics, performance measurement, and monitor key performance indicators
(KPIs) for all marketing activities including return on investment (ROI) from marketing and
advertising campaigns carried out from branding perspective.
- Guide in preparation of periodic reports on the department's performance and its strategic
impact.
- Collaborate with concerned departments to design and develop trademarks and trade names,
ensuring alignment with brand strategy and legal requirements.
- Review and approve requests for use of the Authority's logo in various media and advertising
by affiliated companies, ensuring compliance with relevant conditions and standards.
- Fulfil regulatory and government reporting requirements, ensuring compliance with relevant
rules and procedures.
Product / Process Improvement
- Coach internal teams on Brand and corporate identity related processes, quality practices,
and innovation methods to ensure consistent service standards and continuous
improvement.
- Recommend enhancements to existing products and services while adopting AI-driven digital
identity management and advanced analytics to future-proof marketing.
- Measure the impact of branding initiatives, implementing corrective actions as necessary to
optimize outcomes.
- Originate and steer innovation-focused initiatives (consumer-centric platforms, value-added
tactics, ROI/sales feasibility) aligned with RTA strategic priorities.
Qualifications
- Bachelor's degree/master's degree in marketing, business administration, or communications
- 9+ years in case of master's degree (11+ years in case of bachelor's degree)
- Experience in community engagement and corporate social responsibility (CSR) program management
- Proficiency in core data analysis and reporting for marketing and engagement effectiveness
- Skilled in planning, executing, and evaluating marketing campaigns
- Understanding of marketing, commercial, and pricing management strategies
- Strong project management and coordination skills
- Familiarity with the organization's business context and strategic objectives
- Competence in brand identity management and ensuring consistent representation
- Ability to develop, manage, and evaluate budgets and financial plans
- Skilled in content creation, development, and management across platforms
- Experience in customer relationship management (CRM) and enhancing customer experience
- Capability to perform horizon scanning and identify emerging marketing or CSR trends
- Ability to manage internal communications effectively across departments
- Strong stakeholder engagement and collaboration skills, including developer integration
Job Category
Marketing, Promotion and Events
Advertiser
Roads and Transport Authority
Department
Marketing & Corporate Communication
Required Nationality
All Nationalities (Priority for UAE National)
Monthly Salary
Unspecified
Schedule-Time
Full time
Job Posting
26/08/2026
Unposting Date
25/09/2026
