The CD Specialist is a collaborative, positive individual passionate about luxury sales, and customer service. The CD Specialist will be responsible for implementing marketing strategies and CRM programs delivered from EMEA Marketing Dept. She/He will partner with the Store Manager and the Deputy Store Manager to create a high performance clienteling culture, capabilities and programs to inspire the store team to proactively build strong relationship with their guest, aimed to increase customer loyalty and life time value and relationships.
Clienteling
- In partnership with the store management, the CD specialist will lead the daily, weekly, and monthly clienteling strategy for each Sale Associate
- Support the store staff in their performance
- He/She is responsible for the development and the improvement of the store customers master data: data cleaning, data maintenance, data updates, data filling, merge duplicated profiles
- Coordinate all clienteling reporting tools provided by Marketing Team for the store team to ensure data capture, frequency, and retention KPI's are being achieved by using the myTOUCH app for each Sales Associate.
- Be the point of reference and ambassador for the use of the myTOUCH app within the store and always ensure an increase and a better usage of the app
- Be the point of reference for EMEA Marketing team and WW Digital in store team for all events, CRM and myTOUCH project and activities
- Support on-going CRM and myTOUCH training, in the moment coaching, with existing and new Sales Associate
Sales
- Dedicate part of his/her time (50%) to sales
- Is responsible for the sales process following the Company standards (Loro Piana Selling Galateo)
- Provides and maintains a high level of customer service
- Manages commercial relations with guests to assure the highest level of satisfaction and enhancing each phase of the commercial relation
Takes part in the store and department meeting
