Company Description
Raffles & Fairmont the Red Sea, positioned in the kingdom's groundbreaking Red Sea Project, will provide visitors access to two nature-focused resorts. With 361 rooms, 11 distinct dining concepts, including overwater restaurant with views of the Red Sea and the mangroves, and a Spa.
Job Description
As Public Relations Manager, you will develop and execute the hotel's Public Relations strategy, manage media relationships, oversee high-impact events, and ensure consistent internal and external communication aligned with brand and corporate standards.
You will act as the guardian of the hotel's public image — protecting it, elevating it, and amplifying it.
Public Relations Strategy & Planning
- Establish and manage a yearly (or half-yearly) PR action plan and budget
- Drive proactive PR initiatives to maximize brand exposure
- Align property-level PR with corporate direction and brand standards
Media Relations
- Cultivate and maintain strong relationships with journalists, editors, influencers and media representatives
- Draft and approve press releases, media pitches and PR materials
- Organize press conferences, interviews and media appearances
- Host press cocktails and press lunches at the hotel
- Monitor media coverage and track PR campaign performance
Events & Brand Activation
- Lead preparation, organization and follow-up of PR events
- Represent the hotel at conferences, exhibitions and industry events
- Collaborate cross-functionally to support Rooms, F&B and Banquet sales through PR initiatives
Crisis Communication
- Develop crisis communication strategies
- Respond effectively and professionally to reputational risks
Internal Public Relations
- Keep hotel staff informed of relevant company and brand updates
- Support internal communications and contribute to corporate publications
- Collaborate with other Accor properties for cross-marketing initiatives
Corporate Alignment
- Work closely with Corporate Public Relations on group initiatives
- Participate in annual PR workshops
- Maintain strong knowledge of brand positioning and group standards
Qualifications
- Bachelor's degree in Public Relations, Communications or related field
- Minimum 2 years experience in Vietnam in public relations (hospitality experience strongly preferred)
- Strong leadership capability and ability to influence senior stakeholders
- Excellent written and verbal communication skills
- Confident spokesperson with polished presentation skills
- Strategic thinker with strong crisis management ability
- Commercial awareness and understanding of luxury brand positioning
Additional Information
- Strong understanding of ultra-luxury wellness concepts and brand alignment.
- Experience in pre-opening operations, project coordination, and setup of wellness facilities is highly preferred.
- Ability to create innovative and culturally relevant wellness experiences aligned with the Red Sea destination.
- A proactive, anticipatory approach with a strong sense of accountability and ownership.
- Impeccable grooming and personal presentation aligned with luxury standards.
