Join Red Sea Global Hospitality and become part of a team leading the change in responsible development and regenerative tourism.
Job Title: Cluster Public Relations & Social Media Manager
Department: Public Relations & Marketing Communications
Reports to: Cluster Director of Public Relations and Marketing Communications
Property: Red Sea Global Hospitality
About Us
Welcome to the next generation of hospitality excellence. At Red Sea Global Hospitality, we are committed to delivering exceptional guest experiences and creating an extraordinary work environment for our team members. Our ethos is deeply rooted in Respect, Responsibility, Passion, and Collaborationvalues that guide us in our pursuit of operational brilliance, innovative guest service, and sustainable practices. Joining us means you will be part of a forward-thinking, pioneering organization, shaping the future of luxury hospitality, and contributing to the elevation of the Red Sea Global brand.
The Role
The Public Relations & Social Media Manager is responsible for developing and executing comprehensive public relations and social media strategies to enhance the brand image and visibility of RSGH properties in Saudi Arabia. This role involves creating compelling content, managing media relations, and engaging with the audience across various social media platforms to drive brand awareness and customer engagement.
Key Areas of Responsibilities
Public Relations Strategy:
- Develop and implement a strategic public relations plan to enhance the brand image and reputation of RSGH.
- Craft and distribute press releases, media kits, and other PR materials to promote hotel news, events, and initiatives.
- Foster strong relationships with local, national, and international media to secure positive coverage
Media Relations:
- Serve as the primary point of contact for media inquiries and interview requests.
- Coordinate / Organize and host media events, press conferences, and press trips to showcase the luxury resorts.
- Monitor and analyze media coverage to measure the effectiveness of PR campaigns and adjust strategies as needed
- Craft compelling press releases, media kits, and story pitches to secure press coverage in high-profile lifestyle, travel, and luxury publications.
Social Media Management:
- Create and manage content for all social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to engage with luxury travelers.
- Develop innovative social media campaigns that align with brand messaging and broaden the online audience, driving both engagement and conversion
- Monitor social media trends, conversations, and competitor activities to identify opportunities for engagement.
Content Creation:
- Collaborate with design and marketing teams to produce high-quality visual and written content for both PR and social media purposes.
- Ensure all content aligns with the brand's voice, style, and messaging.
- Manage a content calendar to ensure timely and consistent posting across all platforms
- Monitor trends in luxury lifestyle, travel, and hospitality to inform content strategy and ensure relevance to target audiences
Influencer Partnerships:
- Identify and establish relationships with key influencers and brand ambassadors to promote the luxury resorts.
- Develop and manage influencer campaigns, ensuring alignment with brand objectives and target audience.
Crisis Management:
- Develop and implement crisis communication plans to effectively manage any potential PR crises.
- Serve as the spokesperson during crises, providing accurate and timely information to the media and public
Analytics and Reporting:
- Track media coverage, social media performance, and public sentiment to measure the effectiveness of PR and social media initiatives using various analytics tools.
- Prepare reports and analysis on campaign results and provide actionable insights for future strategies.
Networking & Event Management:
- Represent the resorts at industry events, trade shows, and media functions to network and foster relationships with potential clients and partners.
- Organize and promote special events, like launches, openings, and influencer gatherings, to create buzz and excitement around the resorts.
Brand Advocacy:
- Promote the hotel group's values, mission, and brand story through all PR and social media efforts.
- Engage with guests, clients, and stakeholders to foster a positive brand image and build loyalty.
Key Qualifications
Qualifications & Experience:
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field
- 3+ years of experience in public relations, social media management, or marketing, preferably within the luxury hospitality sector.
- Proven track record of successful media placements and social media campaigns.
- Exceptional written and verbal communication skills, with an eye for detail and strong storytelling abilities.
- Experience using social media management and analytics tools.
- Strong interpersonal skills with the ability to build relationships with various stakeholders.
- Knowledge of luxury travel trends and the competitive hospitality market.
- Fluency in English; knowledge of Arabic is highly preferred.
- Knowledge of the Saudi Arabian market and cultural nuances is a plus
Key Behavioural Competencies
- Maintain a professional appearance and conduct personal behaviour in a mature professional business manner when representing the hotel or company.
- Ability to work independently, solve problems, take initiative, and demonstrate solid judgment.
- Well organized, able to set priorities, assess / measures results; and be detailed oriented.
Key Functional skills
- Creativity in connecting with decision-makers.
- Presentation Skills
- Time Management Skills and organization Skills
- Verbal and written communication skills
- Proficient in Microsoft Office applications
- Proficiency in social media platforms and analytics tools
- Fluency in English; knowledge of Arabic is highly preferred.
- Knowledge of the Saudi Arabian market and cultural nuances is a plus.
Generic Skills:
- Keep supervisors informed of all potential problems so corrective action can be taken where needed.
- Be a do-er and implementer.
- Communicate industry trends or market data as needed to better understand our marketplace and business.
- Have a strong attention to detail, monitor quality and be obsessively service oriented.
- Be versatile and flexible and maintain composure during stressful times.
- Receive and share constructive criticism.
- Respond to hotel safety or emergency situations.
- Perform tasks as assigned by hotel management or staff
In Return, What We Offer
- Exciting opportunities for personal and professional development at all levels, featuring targeted development programs aimed at equipping you for your next career move.
- Competitive compensation package.
- Access to exclusive perks, complimentary nights, and benefits within Red Sea Global Hospitality.
- Health Insurance coverage whilst in service.
- A supportive and inclusive work environment that values diversity and collaboration.
- Employee Recognition Programs.
- Daily meals on duty and uniform dry-cleaning services.
- Year-round events of social, wellness programs, charity drives, and sports activities.
Accessibility and Adjustments
We welcome all applicants and are keen to ensure our employees reflect the diversity of the Kingdom of Saudi Arabia and the communities we serve. We are committed to providing reasonable adjustments throughout our recruitment process and we'll always endeavor to be as accommodating as possible. If you would like to discuss any specific requirements, please get in touch with us.
Red Sea Global Hospitality is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage individuals from all backgrounds to apply.
