About the Opportunity:
A leading regional company is expanding its operations into the Egyptian market and is seeking an experienced Country Manager – Egypt to lead the establishment, growth, and overall business performance in the country.
The company operates within the sports, fitness, wellness, and lifestyle solutions sector, delivering premium products and turnkey solutions across multiple industries, including commercial, hospitality, education, government, corporate, and residential sectors.
This is a strategic leadership opportunity for an entrepreneurial and commercially driven executive who can build a successful market presence, develop strategic partnerships, and drive sustainable business growth.
Role Overview:
The Country Manager – Egypt will be responsible for leading the company's market entry strategy, developing revenue streams, managing business operations, and establishing a strong commercial footprint in Egypt.
The ideal candidate will have a proven track record in country management, business development, commercial leadership, and P&L ownership, with a strong understanding of the Egyptian market and an established network across key industries.
Key Responsibilities:
- Business Leadership & Strategy
- Develop and execute the Egypt market strategy aligned with regional business objectives.
- Establish and grow the company's presence and market position in Egypt.
- Identify new business opportunities, partnerships, and strategic growth areas.
- Own the overall business performance, including revenue, profitability, and market expansion.
- Commercial Growth & Business Development
- Drive B2B sales growth through strategic account development and partnerships.
- Build and maintain relationships with key stakeholders, including:
- Real estate developers
- Hospitality groups and hotels
- Government entities and public sector organizations
- Educational institutions
- Fitness operators and wellness businesses
- Corporate organizations
- Residential and mixed-use developments
- Lead negotiations for major projects, partnerships, and strategic accounts.
- Develop effective sales strategies, pipelines, and commercial plans.
- Team Building & Leadership
- Build, lead, and develop a high-performing commercial team.
- Establish sales processes, KPIs, reporting structures, and performance standards.
- Recruit and mentor sales and business development professionals to support growth plans.
- Operations & Market Development
- Oversee day-to-day business operations and ensure successful execution of projects.
- Collaborate with regional teams to leverage resources, expertise, and best practices.
- Monitor market trends, competitors, and customer needs to maintain competitive advantage.
- Stakeholder & Partner Management
- Represent the company with key customers, partners, and industry stakeholders.
- Develop strategic alliances to accelerate market penetration.
- Strengthen brand positioning and reputation within the Egyptian market.
Candidate Profile:
Experience & Qualifications:
- 10+ years of experience in Country Management, General Management, Commercial Leadership, or Business Development roles.
- Proven success in launching, growing, or managing businesses within Egypt.
- Strong experience in B2B sales, solution selling, and strategic partnerships.
- Demonstrated experience managing revenue targets, budgets, and P&L responsibilities.
- Strong commercial network and market knowledge within Egypt.
- Preferred Industry Experience
- Candidates with experience in:
- Fitness & wellness solutions
- Sports equipment / sports infrastructure
- Premium consumer products
- Lifestyle brands
- Hospitality solutions
- Building solutions / turnkey projects
- B2B services and solutions
Key Competencies:
- Entrepreneurial mindset with ownership mentality
- Strategic business planning
- Strong commercial and financial acumen
- Market expansion expertise
- Leadership and team development
- Negotiation and stakeholder management
- Ability to build businesses from the ground up
- Strong understanding of Egyptian market dynamics
