Commercial Director

Commercial Director

Dubai

Build the Middle East's most respected AI and Salesforce commercial organisation.

ConX Digital is a Salesforce and AI consulting partner in the Middle East, recognised as top Salesforce partner two years running. We help organisations create exceptional customer experiences through AI and Salesforce. We're on an ambitious growth trajectory, and we're hiring the person who will build the commercial engine that gets us there.

The Role

We're looking for someone to build and lead ConX's commercial operating system: the frameworks, cadence, and coaching that turn a small, high-performing team into a predictable, scalable revenue engine.

Today, that means leading a team of 4 Account Executives, working closely with our Sales Engineers, and partnering directly with our Co-CEOs on strategy. As we grow into new hires, new regions, and new revenue lines, this role grows with it, shaped by the person who takes it.

If you're looking for a large team to inherit, this isn't that yet. If you want to build one, and be the person who designed how it works from the ground up, keep reading.

What You'll Own

A commercial cadence that creates predictable growth and early intervention. Pipeline Reviews, Deal Strategy Reviews, Forecast Reviews, and QBRs are the mechanics; coverage, forecast accuracy, and deal discipline that stop being heroic and start being routine are the point.

Pipeline generation. Moving the business from reactive selling to proactive demand creation: outbound, named accounts, executive relationships, customer intelligence, and partner-sourced opportunities.

Turning the Salesforce alliance into a genuine growth multiplier. This is currently our single biggest pipeline opportunity. You'll rebuild and deepen executive relationships across the Salesforce organisation, becoming the first call rather than an afterthought, and build a repeatable co-selling motion, shaped joint GTM, and increasing sourced pipeline, so ConX becomes one of the region's most trusted partners.

Revenue mix, not just revenue. Sustainable growth isn't only a bookings problem; it's a margin and mix problem. You'll own increasing Managed Services and recurring revenue attach across strategic accounts, and driving multi-cloud adoption within existing customers, so growth compounds rather than resets every quarter.

Deal quality. Embedding real qualification discipline (MEDDPICC, Economic Buyer strategy, mutual close plans) so no significant deal moves forward on hope.

Regional growth. This role isn't scoped to Dubai alone. As we expand into KSA and the wider region, you'll help shape how commercial coverage and account ownership extend beyond the UAE.

A culture of commercial excellence. Coaching, accountability, forecasting discipline, and pipeline generation become habits, not management requests. Your job is to make the team commercially sharper, not to check their homework in a review meeting.

What We Won't Compromise

• We don't chase revenue at any cost. We qualify rigorously.
• We protect delivery quality and margin before we protect a number.
• We value long-term customer relationships over short-term bookings.
• We believe predictable growth beats heroic selling.

If that sounds like discipline you'd enjoy enforcing, keep reading. If it sounds like a constraint on hitting target, this probably isn't the right fit, and that's fine.

What Success Looks Like

At 90 days: you understand every strategic account, know your team's strengths and gaps, have started improving Salesforce hygiene and forecast confidence, and have re-established at least one senior Salesforce relationship personally.

At 6 months: pipeline coverage is strengthening toward target, multiple named co-sell motions are active across priority accounts with Salesforce, Salesforce.com reporting and forecasting discipline are sharper, and the team's weekly pipeline scorecard reflects consistent progress.

At 12 months: a predictable commercial cadence is embedded, forecast accuracy and win rates have measurably improved, Managed Services attach is growing across strategic accounts, and joint Salesforce-sourced pipeline is a visible, repeatable engine, not a one-off win.

Within 3 years: ConX has scaled meaningfully, with a commercial organisation, alliance motion, and regional footprint built to sustain the next stage of growth, not just hit a number once.

Who You Are

• You build systems before solving symptoms, and you coach through questions
• You've built or led a commercial organisation before, and you've managed both hunters and farmers
• You understand enterprise software, ideally Salesforce, Microsoft, SAP, or Oracle ecosystems, and ideally you've built or scaled a partner/alliance-sourced pipeline motion before
• You've personally sold seven-figure consulting or technology programmes
• You understand pipeline mathematics and forecasting, not just intuitively; you can explain your logic
• You challenge assumptions respectfully, and you raise standards without creating politics
• You believe consistency beats intensity

One honest test: if your greatest achievement is the deals you've personally won, this probably isn't the role for you. If your greatest achievement is the commercial organisations you've built, we'd love to talk.

What You're Really Building

You're not inheriting a finished sales organisation. You're building the commercial operating system that will underpin ConX's next stage of growth: the frameworks, culture, coaching, and commercial discipline that let talented people perform consistently, let customers trust us, and let our founders spend more time shaping the future than managing the present.

If that challenge excites you more than inheriting a finished machine, we'd love to meet you.

Note to recruitment agencies: we're hiring direct for this role and won't be engaging external recruiters or accepting unsolicited candidate submissions.