1. Commercial Strategy & Revenue Growth
- Develop and implement the organization's commercial strategy aligned with overall business objectives.
- Identify new revenue streams, service expansion opportunities, and strategic partnerships.
- Monitor market trends, competitor activity, and healthcare industry developments.
- Lead initiatives to increase patient volume and optimize service profitability.
2. Business Development
- Establish and maintain relationships with corporate clients, insurance companies, and key stakeholders.
- Negotiate contracts, pricing structures, and service agreements.
- Expand referral networks and strategic alliances.
- Identify new market segments and growth opportunities.
3. Insurance & Payer Relations
- Oversee insurance empanelment processes and contract renewals.
- Negotiate reimbursement rates and service tariffs.
- Monitor claims performance, rejection rates, and revenue cycle efficiency.
- Ensure compliance with payer policies and regulatory requirements.
4. Financial Performance & Pricing
- Develop pricing strategies to maximize profitability while remaining competitive.
- Analyze financial reports, revenue trends, and departmental performance.
- Prepare commercial forecasts and budgets.
- Work closely with Finance to improve revenue cycle management.
5. Marketing & Branding
- Oversee marketing strategies to enhance brand visibility and market positioning.
- Collaborate with marketing teams to launch campaigns and promotional activities.
- Strengthen the organization's reputation in the healthcare market.
6. Leadership & Team Management
- Lead and mentor commercial, business development, and marketing teams.
- Set KPIs and monitor team performance.
- Foster a high-performance, results-driven culture.
7. Regulatory & Compliance
- Ensure all commercial activities comply with healthcare regulations and local authorities.
- Maintain adherence to ethical standards and industry guidelines
