WHO IS LAFARGE
As a member of Holcim Group, a global leader in innovative and sustainable building solutions, Lafarge is enabling greener cities, smarter infrastructure, and improved living standards all over Egypt. With sustainability at the core of our strategy, we are becoming a net-zero company, thriving with our people and communities. Lafarge Egypt launched one of the largest cement plants in the MENA region which is located in Ain Al-Sokhna, with a plant capacity of 9.5 MT and 5 state-of-the-art production lines. Through its established business operations in Cement, Ready-Mix concrete, Lafarge Egypt has demonstrated its commitment to the provision of sustainable building materials. Lafarge Egypt continuously seeks to meet the needs of a wide range of customers including but not limited to individual homebuilders, large construction companies, architects, or local artisans, powered by 1500 passionate employees.
Overview:
As the Commercial Growth Team Lead, you will be the architect of our future market presence. This is a high-impact leadership role designed for a strategic thinker who can bridge the gap between abstract market trends and concrete revenue growth.
You will lead the charge in identifying untapped sub-segments, navigating regulatory shifts, and pioneering innovative business models that will keep Lafarge at the forefront of the construction materials industry.
Responsibilities:
Health & Safety:
- Adhere to enforce relevant legislation and policies, and ensure that highest degree of safety and safe working practices are maintained.
Functional:
1. Strategic Market Growth:
- Lead the strategic scope within the Commercial Department, ensuring alignment with Lafarge's long-term vision.
- Define and evaluate growth opportunities across all customers, segments, products, and regional markets.
- Identify and prioritize emerging trends, technologies, and business models relevant to the cement and construction materials industry.
2. Market Intelligence & Regulatory Analysis:
- Monitor and analyze building regulations, environmental laws, and industry policies to assess their impact on Lafarge's business.
- Provide strategic insights and recommendations on regulatory shifts and potential opportunities or risks.
- Benchmark competitors, industry players, and global practices to guide local adaptation.
3. Business Model Innovation & New Initiatives:
- Lead feasibility studies for new initiatives and assess their commercial and operational impact.
- Propose innovative business models to address evolving customer needs and market dynamics.
- Collaborate with cross-functional teams to pilot and implement new projects.
4. Micro-Market & Segment Analysis:
- Dive deep into micro-markets, sub-segments, and niche opportunities to identify untapped demand.
- Map customer needs, value chains, and demand drivers at the local and regional level.
- Translate findings into actionable strategies that enhance market penetration.
5. Cross-Functional Collaboration & Execution:
- Coordinate closely with the Strategy and Topline functions to align initiatives with corporate growth directions.
- Direct the execution of business growth projects under the guidance of the Commercial Performance & Growth Senior Manager.
- Prepare detailed reports, presentations, and business cases for senior management.
6. Growth Scope:
- Design and execute growth strategies to expand the customer base, maximize revenue streams, and improve market share.
- Assess and study commercial growth levers (channel expansion, partnerships, digital platforms).
- Lead initiatives to optimize revenue streams, ensuring long-term sustainability.
- Oversee sales enablement programs in collaboration with Commercial Excellence to empower sales teams with tools, insights, and growth-focused methodologies.
- Monitor topline KPIs, assess performance gaps, and implement corrective growth actions.
- Build strategic alliances and partnerships that create synergies and unlock new growth opportunities.
Qualifications:
Education:
- Bachelor's degree in Business Administration, Economics, Engineering, or related field.
Technical Skills & Experience:
- 5+ years of experience in business growth, strategy or market research.
- Strong analytical and problem-solving skills with the ability to interpret market data.
- Knowledge of local building regulations, laws, and their implications on the cement/construction business.
- Excellent communication and stakeholder management skills.
- Ability to work cross-functionally and manage multiple priorities.
- Proficiency in MS Office (Excel, PowerPoint, Word); knowledge of data analysis tools is an advantage.
- Fluent in English and Arabic.
WHO ARE LAFARGE PEOPLE
Lafarge people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleagues.
YOUR LAFARGE EXPERIENCE:
At Lafarge, there is endless opportunity for you to play your part. Whether you're in a technical, managerial, or frontline role, you can shape a career that works for you. With us you'll have the chance to embrace the passion we share for our planet. You'll be encouraged to seek out diverse perspectives, share your ideas, and build the skills and connections you need to perform at your best. Because it's only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.
