Commercial Manager

Commercial Manager – EduPlay | Dubai

FUNCO is expanding its new EduPlay division, representing a premium range of Montessori-inspired educational and sensory products for children aged 3+, with exclusive market rights across GCC & India.

We are looking for an entrepreneurial and commercially driven Commercial Manager to build and lead the commercial operation, initially focusing on the UAE and subsequently supporting regional expansion.

Key Responsibilities

* Develop and execute the UAE go-to-market and sales strategy.

* Build and manage B2B, B2C, retail and e-commerce channels.

* Manage and develop the existing sales team.

* Establish CRM, sales processes, KPIs, reporting and forecasting.

* Develop key accounts across schools, nurseries, Montessori centres, hotels, play areas, developers and retailers.

* Drive sales pipeline development, negotiations and revenue growth.

* Develop pricing, market positioning and commercial strategies.

* Identify strategic partnerships and future GCC/India opportunities.

Ideal Candidate

* 5+ years experience in Sales / Business Development / Commercial Management.

* Strong UAE market knowledge and B2B sales experience.

* Experience in launching products or developing new markets is highly preferred.

* Strong CRM, sales forecasting and team-management skills.

* Excellent communication, negotiation and presentation abilities.

* Entrepreneurial, energetic, hands-on and results-oriented.

* Experience in education, toys, children's products, retail, hospitality, leisure or related sectors is an advantage.

What We Offer

* Competitive salary + performance incentives.

* Opportunity to build a new business division from the ground up.

* Direct involvement in commercial strategy and decision-making.

* Regional growth opportunities across GCC & India.

Location: Dubai, UAE

• Employment: Full-time