Company Description
Trade W is a leading multi-asset trading platform with over seven years of industry experience, providing global users with secure, convenient, and efficient access to the financial markets. We offer CFD trading across a wide range of asset classes including forex, cryptocurrencies, stocks, indices, metals, and commodities through our intuitive app and web platform.
Launched in 2018 as the flagship brand of Tradewill Global LLC, Trade W was built on a customer-first philosophy and a vision to make trading success more accessible. Today, we continue to grow as a trusted platform, committed to empowering traders worldwide with equal opportunities for success
Job Overview
We are looking for a Community Manager to drive user engagement, community growth, and in-app event initiatives for our platform.
This role focuses on building an active user community through engagement strategies, user-generated content (UGC), influencer collaboration, and interactive campaigns, while working closely with product and marketing teams to enhance user experience and brand presence.
Key Responsibilities
Community Growth & Engagement
- Develop and implement strategies to increase community engagement and user activity within the app.
- Build and nurture a strong user community by encouraging discussions, participation, and interaction.
- Identify and engage active community members to build long-term brand advocacy.
KOL & Influencer Collaboration
- Identify, recruit, and manage KOLs, influencers, and community ambassadors to support brand growth and user acquisition.
- Develop collaboration strategies with KOLs to drive user engagement, content creation, and campaign participation.
- Maintain relationships with influencers and evaluate campaign performance.
Events & Campaign Management
- Plan and execute online events, community campaigns, and challenges to increase user participation.
- Work with marketing and content teams to develop creative engagement initiatives.
- Track campaign performance and optimize strategies based on engagement data.
User-Generated Content (UGC) Strategy
- Encourage and manage high-quality UGC to strengthen community interaction and brand visibility.
- Create incentives and initiatives that motivate users to generate content and participate in community discussions.
Product & Community Insights
- Collect feedback and insights from the community and communicate feature suggestions to the product team.
- Work closely with product teams to improve user experience and engagement features.
Cross-functional Collaboration
- Collaborate with marketing, social media, short video, design, KOL, and product teams to align community initiatives with overall business goals.
Data & Performance Tracking
- Monitor community engagement metrics and campaign performance.
- Analyze user behavior and feedback to continuously optimize community strategies.
Requirements
- Bachelor's degree or equivalent experience in Marketing, Communications, Business, or a related field.
- Minimum 2 years of experience in community operations, events, KOL/influencer management, or user engagement.
- Experience working with KOLs, influencers, or community ambassadors.
- Familiarity with UGC-driven growth strategies and community engagement campaigns.
- Strong communication, coordination, and relationship management skills.
- Ability to analyze engagement data and translate insights into actionable strategies.
- English (C1) proficiency required.
Preferred Qualifications
- Experience in fintech, internet platforms, or fast-growing digital products.
- Experience managing influencer or KOL campaigns.
- Understanding of app-based communities and digital user engagement strategies.
