About Minapharm:
Minapharm Pharmaceuticals is a leading pharmaceutical company in Egypt and the Middle East and the largest end-to-end manufacturer of biological therapies in MEA with over 20 years of experience in cellular and bioprocess engineering. Headquartered in Cairo, Minapharm commercializes over 100 life-saving and life-enhancing products ranging from small molecules to complex bioengineered proteins and viral vectors, with an impressive immunotherapy pipeline. Together with its wholly-owned Berlin-based subsidiary, ProBioGen AG - a world-leading CDMO, Minapharm has established an integrated business model making it the only gene-to-market company in the region. Consolidating its international platform of intelligent biopharmaceutical technologies with the longstanding process development and manufacturing expertise in the MEA, Minapharm, together with ProBioGen, has incorporated MiGenTra GmbH headquartered in Berlin and manufacturing in Cairo, to enhance the accessibility to critical healthcare transforming medicines through product development and commercialization of Biosimilar mABs, Cell, and Gene Therapies and vaccines, at affordable prices in Egypt, and MEA.
Our Values:
- Diversity & Respect
- Integrity & Accountability
- Collaboration
- Leadership & Empowerment
- Innovation & Continuous Learning
About the job:
Responsible for developing and implementing marketing strategies that drive awareness, engagement, and loyalty across B2B (pharmacies) and B2C (end-consumers) channels.
Responsibilities will include but not limited to:
- Implement and execute marketing strategies across B2B (pharmacies) and B2C (end-consumers), covering both offline and digital channels.
- Design and launch direct-to-consumer (DTC) campaigns across digital, social media, in-store, and outdoor platforms.
- Conduct market research and business development surveys to understand consumer behavior, identify target audiences, and evaluate new project opportunities.
- Manage allocated marketing budgets efficiently to maximize ROI.
- Develop engaging content for digital platforms, social media, and consumer-facing campaigns.
- Oversee website content updates to ensure accuracy and brand alignment for each newly launched consumer product.
- Support execution of DTC events (in-store activations in clinics/pharmacies and outdoor events).
- Collaborate with sales, marketing and cross-functional teams to deliver a consistent brand message.
- Coordinate with external agencies, vendors, and partners to execute campaigns effectively.
- Arranging and conducting training for Distributers sales staff for newly launched products and products under focus.
- Arranging and conducting training for Chain & retail pharmacies pharmacists staff for newly launched products and products under focus.
- Arranging with coordination with Sales & MKT teams in clinic events for brand awareness for upcoming consumer products.
- Preparing and executing DTC events for brand awareness, Customer acquisition, Lead generation & direct sales
- Track and analyze executed campaign performance to identify strengths, gaps, and opportunities for optimization.
- Generate regular reports on competitor performance.
- Stay informed on industry digital trends, and best practices to strengthen marketing strategies.
Qualifications:
- Education: Bachelor degree of Pharmaceutical Science.
- Experience: 6-9 years of relevant experience experience.
