Job Description
We have an excellent opportunity available for an experienced Consumer Insights professional to make a difference at Kraft Heinz.
ou'll work in an impactful team- alongside peers, always trying to reach the next level. You'll be reporting into the MEA Marketing Director. Get ready for a lot of exposure to senior internal stakeholders across our Middle East & Africa business.
In brief- you will be responsible for the delivery of consumer insights - to drive demand and grow consumption, test innovations of Heinz by putting consumers at the heart of everything we do- generating consumer insight to establish one view of the consumer.
Responsibilities
- Turn consumer- trend and business performance data into compelling insights- which are actionable & relevant
- Collaborate with category & marketing teams- agencies & the international insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer led decisions
- Measure the impact of marketing by tracking brand performance- competitor activity and campaign evaluation
- Find opportunities to drive further growth in category development & innovation
- Designing- delivering- and reporting on a range of continuous and ad hoc research e.g. concept & copy tests
- Manage key supplier relationships for the BU (Nielsen- Kantar- Ipsos)
- Using syndicated data to answer business needs and drive growth
- The overall project management insights projects, ensuring impactful results, and supporting the rollout of our Category Insight strategy.
- Ensure that Insight work is delivered in a timely and efficient manner.
- Support the marketing category teams, ensuring that research results are turned into insights and meaningful actions.
- Example of key projects that you will support running consumers understanding, innovation development and validation, brand activation well as performance understanding.
What You Bring
- Established track record in consumer insights- interpreting data into meaningful information and actions.
- Highly proficient consumer researcher displaying a broad & diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative & quantitative- continuous & ad hoc)
- Commercially minded- understanding marketing principles and how brands are managed in order to grow
- Highly numerate with advanced analytical skills & ability to prepare reports and presentations to tight deadlines
- Ability to Simplify
- Effective Communicator
- Strategic thinker
- Analytical
- Curious- open- creative
- Resilience
- 7 years of experience in Research Field.
Location(s)
El Tagamoa El Khames Commercial Office
Kraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. 
