Content & Creative Manager
Shape the look. Lead the story. Define the culture.
If you know how to turn a brand strategy into a visual world, understand what makes people stop scrolling, can spot a trend before it becomes mainstream, but you also know when not to follow one. Then this position is yours.
At Korea Town (Brand by Boutiqaat), we're looking for a Content & Creative Manager to lead our in-house creative team and shape how the brand looks, feels, and speaks across every customer touchpoint.
This is more than a content role. You'll be the creative force behind the brand owing creative direction, brand identity, social content, UGC, creators, campaigns, and end-to-end production across digital and offline channels to make Korea Town impossible to ignore and position it as a leading destination for Korean beauty, wellness, and lifestyle across the GCC.
What You'll Be Doing:
- Lead Korea Town's in-house creative team as the business's internal creative agency.
- Own and protect the brand's visual identity, creative direction, and tone of voice.
- Develop and maintain brand guidelines across every customer touchpoint.
- Ensure every piece of communication feels consistent, premium, culturally relevant, and unmistakably Korea Town.
- Create innovative creative concepts that strengthen the brand's position within the GCC.
- Own the content strategy and editorial calendar across all channels owned.
- Lead engaging, platform-native content for Instagram and TikTok, with a strong focus on trends, culture, storytelling, and growth.
- Oversee Reels, TikToks, Stories, static content, educational series, behind-the-scenes content, and social-first campaigns.
- Stay ahead of emerging formats, trends, creators, and platform developments.
- Create content that moves customers through the journey from awareness and engagement to consideration and conversion.
- Lead end-to-end production of digital and offline creative assets.
- Oversee creative requirements across social media, CRM, Website, E-commerce, Digital Advertising, OOH, Events, Activations, Store Openings, Packaging, and internal branding.
- Ensure all creative is delivered on time, on brand, and to the highest quality standard.
- Maintain consistent customer experience across every touchpoint.
- Build and manage a strong network of UGC creators, influencers, photographers, videographers, stylists, and creative partners.
- Develop creator briefs and content frameworks aligned with the brand strategy.
- Build a continuous pipeline of authentic, engaging, and conversion-focused UGC.
- Identify the right creators, trends, and formats to keep Korea Town culturally relevant and socially ahead of the curve.
- Ensure all creator content reflects the brand's identity and creative standards.
- Track content and creative performance across Instagram, TikTok, YouTube, and other relevant channels.
- Use engagement, reach, and conversion insights to improve content, formats, messaging, and storytelling.
- Identify what's working, what isn't, and what we should try next.
- Balance long-term brand building with commercial and conversion objectives.
- Turn performance data into smarter creative decisions.
- Partner with Marketing, Commercial, E-commerce, CRM, Retail, and other teams to turn business priorities into compelling creative campaigns.
- Translate commercial objectives into ideas that customers want to see and engage with.
- Lead creative execution through digital and offline campaigns.
- Ensure every campaign delivers commercially while remaining true to the Korea Town brand.
What You Bring to the Table:
- Bachelor's degree in marketing, Communications, Business Administration, Creative Arts, or a related field.
- 8–10 years of relevant experience in content, creative, brand, social media, marketing communications, or related functions.
- Proven experience leading an in-house creative team or creative function.
- Strong experience managing end-to-end creative production across digital and offline channels.
- Experience managing creators, UGC, photographers, videographers, stylists, and creative partners.
- Experience in beauty, wellness, lifestyle, retail, or consumer brands is highly preferred.
- Strong understanding of brand identity, visual language, tone of voice, and brand guidelines.
- Strong creative direction and content strategy skills.
- Deep understanding of social-first storytelling and content creation.
- Strong knowledge of Instagram and TikTok formats, trends, and evolving platform behavior.
- Strong production, project management, and campaign execution skills.
- Understanding of UGC and creator ecosystems.
- Ability to turn commercial objectives into creative ideas that deliver results.
- Strong analytical skills and an ability to use performance data to continuously improve creative output.
- Strong stakeholder management and cross-functional collaboration skills.
- Proficiency in Microsoft Office and relevant creative, social media, content, and reporting tools.
- Fluent English; Arabic is a plus.
Why Boutiqaat
At Boutiqaat, you won't just join a company you'll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.
Ready to Grow with Us
Kickstart your career with hands-on experience, expert mentorship, and real impact.
Apply now and be part of something exciting!
