As a Content and Growth Manager you will be responsible for driving the company's online sales growth through strategic optimization of all digital channels. This role leverages data-driven insights to enhance customer experience, improve conversion rates, and strengthen brand presence across platforms. It oversees end-to-end e-commerce operations, including CRM, digital marketing, SEO, marketplace performance, and monetization initiatives, ensuring consistent revenue growth and operational excellence.
Responsibilities
- Drive e-commerce revenue growth by optimizing all digital channels through data-driven initiatives.
- Lead funnel and conversion rate optimization (CRO), including A/B testing, Algolia search enhancements, personalization, and product recommendation improvements.
- Own Customer Lifecycle Management across CRM tools (e.g., firebase), loyalty programs, retention campaigns, and frequency-driving initiatives.
- Build and manage supplier monetization programs such as retail media campaigns, sponsored placements, and data insights offerings.
- Scale and optimize marketplace accounts (Amazon, Instashop, etisalat) to maximize sales and operational efficiency.
- Lead SEO and content performance optimization to grow organic traffic and improve digital visibility.
- Build and maintain BI dashboards and analytics frameworks to provide real-time performance visibility and accurate forecasting.
- Partner with product and tech teams to launch AI assistants, personalization engines, and other growth-enabling features that improve user engagement and conversion.
- Drive e-commerce revenue growth by optimizing all digital channels through data-driven initiatives.
- Lead funnel and conversion rate optimization (CRO), including A/B testing, Algolia search enhancements, personalization, and product recommendation improvements.
Requirements
- Up to 7 years of experiences in the same role.
- Experience in E-commerce industry; preferable retails supermarkets
- Advanced Skills in Ai and research tools such as Algolia
- Solid experience working in b2b and b2c.
