Content Creation Strategist (Head)

Job:

Content Creation Strategist (Head)

Reporting Line:

Art Director

Job Description:

The Content Creation Strategist will be responsible for developing and executing comprehensive content strategies across both offline and online platforms. The role will ensure alignment with the companys marketing objectives while resonating with the target audience. This position requires a mix of strategic planning, creative leadership, and hands-on execution to strengthen the brands voice, enhance its presence, and drive measurable business growth.

Responsibilities:

Propose & implement approved annual content strategy & Monthly calendar for all brands aligned with marketing objectives

Oversee and ensure grammatical accuracy and proofreading across all Arabic and English content produced by the team.

Lead a team of professional bilingual content creators

Create and manage content calendars to ensure timely and consistent delivery of content.

Conduct market research, trend & competitor analysis, to identify content opportunities.

Oversee the creation of engaging & SEO-optimized content, including blogs, articles, website copy, social media posts, newsletters, etc.

Monitor and analyze content performance metrics (traffic, engagement, conversions) and provide data-driven recommendations.

Ensure brand consistency, tone of voice, & adherence to style guides across all content outputs.

Manage and maintain content repositories (CMS and archives) for easy access and repurpose.

Stay up to date with industry best practices, content marketing trends, and emerging formats to continuously improve initiatives.

Requirements and Qualifications

Bachelor degree in communications, English, journalism, literature, marketing or other related fields

5-7 Years of relevant experience as a content head in prior roles in Agencies

Understanding of SEO best practices

Proficiency with content management systems and analytics softwares

Excellent writing, proofreading and communication skills

Detail oriented work style with good time management and organizational skills

Proficiency with Microsoft Office

Multi-project management skills, adhering to timelines and performing under pressure

Excellent time management and planning skills to ensure meeting deadlines