Role Description
We are looking for a creative, energetic, and motivated Content Creator to develop engaging content that increases brand awareness, attracts audiences, and supports the company's marketing goals across social media and digital platforms.
Key Responsibilities
- Create engaging photo, video, graphic, and written content for social media and digital platforms.
- Develop creative content ideas, concepts, and campaigns based on brand objectives.
- Plan, shoot, edit, and publish short-form videos, reels, photos, and promotional content.
- Write engaging captions, scripts, headlines, and other marketing copy.
- Develop and maintain a regular content calendar and posting schedule.
- Stay updated with social media trends, viral content, popular formats, and audience interests.
- Manage and organise content assets, including photos, videos, graphics, and other marketing materials.
- Collaborate with the marketing, design, and sales teams to support promotional campaigns.
- Assist with product photography, photoshoots, events, launches, and other marketing activities.
- Monitor content performance, engagement, and audience feedback.
- Analyse content results and recommend ideas to improve reach and engagement.
- Ensure all content is accurate, creative, consistent, and aligned with the company's brand identity.
- Respond to audience comments and messages when required.
- Research competitors, industry trends, and new content opportunities.
- Perform other marketing and content-related duties as assigned.
Qualifications
- Diploma or Bachelor's Degree in Marketing, Communications, Media, Multimedia, Advertising, or a related field.
- Previous experience in content creation, social media, digital marketing, or a similar role is preferred.
- Strong creativity, storytelling, writing, and communication skills.
- Experience with photography, video shooting, and video editing.
- Familiarity with tools such as Canva, CapCut, Adobe Photoshop, Premiere Pro, or similar software.
- Good understanding of social media platforms such as Instagram, TikTok, Facebook, and YouTube.
- Strong awareness of current social media trends and digital content styles.
- Good eye for visual presentation, branding, and detail.
- Able to manage multiple projects and meet deadlines.
- Creative, proactive, organised, and willing to learn.
- Comfortable appearing on camera or creating on-camera content when required.
