Content Creator

Company Description:

Essence Adverts is a leading integrated marketing communications agency driven by measurable results. Established in 2013, the agency specializes in digital marketing and provides a comprehensive range of services including social media management, media production, media planning and buying, and technology-driven marketing solutions.

Headquartered in Cairo and Dubai, Essence Adverts works with brands across the region to create impactful campaigns that combine creativity with performance. Our expertise includes managing paid search, display advertising, and social media campaigns while producing high-quality creative content that drives engagement and growth.

Role Description:

-This is a full-time, on-site role based in Cairo for a Content Creator.

-The Content Creator will be responsible for developing engaging written content and creative ideas for digital platforms, particularly social media. The role focuses on crafting compelling copy, campaign ideas, and content directions that align with brand objectives.

-The Content Creator will collaborate closely with designers, videographers, and editors to transform ideas into engaging visual and video content. The role also involves planning and producing short-form video content such as Reels and TikTok-style videos to support social media campaigns.

-Additionally, the Content Creator will conduct research to stay aligned with audience interests, digital trends, and platform best practices while ensuring consistent brand messaging across all content.

Key Responsibilities:

-Develop creative content ideas for social media campaigns.

-Write engaging copy for posts, scripts, and digital content.

-Plan and shoot short-form videos (Reels, TikTok-style content).

-Collaborate with designers and video editors to execute creative concepts.

-Research audience trends, digital culture, and platform updates.

-Ensure brand consistency across all content and campaigns.

-Support content planning for social media calendars.

Qualifications:

-Strong creative writing and content development skills for digital platforms.

-Experience creating content for social media platforms.

-Ability to plan and shoot short-form video content (Reels / TikTok).

-Ability to develop creative concepts that guide visual execution.

-Strong research skills to understand audience behavior and trends.

-Excellent editing and proofreading skills.

-Understanding of branding, content marketing, and digital marketing principles.

-Ability to collaborate effectively with creative teams.

-Familiarity with tools such as Canva or Adobe Creative Suite is a plus.

-Excellent organizational and time management skills.

-Bachelor's degree in Marketing, Communications, Media, or a related field.