Roles, Responsibilities, Duties
Content Creation & Production:
- Capture, shoot, edit, and post engaging content across social channels, including Reels, Stories, and Static Posts.
- Design marketing materials (flyers, menus, presentations, ads, signage, etc.) as a core part of the role.
- Collaborate with internal departments (F&B, Operations, Events) to gather stories and key moments to highlight.
Graphic Design & Creative Production:
- Design print and digital collateral, including menus, flyers, signage, presentations, and campaign ads, ensuring consistency with brand guidelines.
- Create and maintain branded social media templates, graphics, and visual assets for campaigns and day-to-day content.
- Partner with internal departments to design creative assets that support promotions, events, and activations.
Social Strategy & Planning:
- Work closely with the Marketing associate to execute social media strategy to deliver content that supports our overall strategy, with a focus on social, campaigns and brand goals.
- Assist during key events or activations to document and promote in real-time.
- Support in planning, creating and executing social media marketing strategy across all current and future social media platforms (current platforms: Facebook, Instagram, LinkedIn, Twitter and YouTube) and community management.
- Remain up to date on all social channels and their respective algorithms to optimize our content and campaigns.
Community Management:
- Collaborate with the reservations team to engage with followers, respond to comments, DMs, and mentions in a personal, on-brand manner, while staying on top of trends and user-generated content.
Brand Consistency & Editing:
- Keep content fresh and aligned with our brand's voice, editing visuals to perfection and delivering high-quality content on tight timelines.
- Manage the brand's content calendar and scheduling across all digital platforms.
- Stay updated with digital trends, social media tools, and platform changes to keep the brand relevant.
- Ensure all content is aligned with brand voice, tone, and image guidelines.
Qualification:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva; video editing skills a plus.
- Portfolio demonstrating both content creation and graphic design work required.
- Strong writing and communication skills.
- Understanding social media platforms and content strategy.
- Familiarity with analytics tools.
Experience and Competencies:
Experience
- Proven experience in content creation and graphic design for hospitality or lifestyle brands.
Competency
- Excellent eyes for aesthetics, brand storytelling, and copywriting.
- Creativity and innovation.
- Attention to detail.
- Time management and organizational skills.
- Ability to work independently and as part of a team.
- Strong graphic design skills with proficiency in Adobe Creative Suite and Canva.
- Experience in using social media management tools.
- Flexibility and availability to attend social media inquiries during the weekend.
- Excellent at multi-tasking, proactive and creative.
- Self-starter with a proactive, ownership-driven approach to work.
