Content Creator

Company Description

IGE Educational Services LTD, established in 2012, is a leading global education consultancy, operating through three key brands: The IG Club, The IG School, and Mapout. The company is registered in both Egypt and the UK and collaborates with over 100 schools in Egypt and 350 universities worldwide. IGE empowers students and parents with educational counseling, connecting them with world-class academic opportunities and institutions. Additionally, IGE provides strategic consultancy for educational institutions, including British International Schools and Higher Education Institutions, helping enhance their offerings and attract students globally.

Role Description

• Develop and produce diverse content including blog articles, social media posts, infographics, video scripts, carousel posts, and landing page copy aligned with IGE Education's brands and marketing campaigns

• Create content calendars and execute multi-platform content strategies for Instagram, TikTok, LinkedIn, Facebook, and other relevant channels

• Translate marketing briefs and strategy into compelling narratives that drive engagement, reach, and conversions

• Conduct research and gather insights to create content that addresses audience pain points and interests (education, personal development, career guidance, counseling)

• Collaborate with the marketing team, designers, and other stakeholders to ensure cohesive brand messaging across all platforms

• Stay updated with content trends, platform features, and industry best practices to keep content fresh and relevant

• Analyze content performance metrics and iterate based on engagement data and audience feedback

• Manage content assets, organize files, and maintain content calendars using relevant tools

• Adapt messaging and tone for different platforms and audience segments (teens vs. parents)

• Support paid social campaigns and email marketing initiatives with compelling copy and assets

Qualifications

• Experience : 1 - 3 years of experience.
• Content Development and Writing: Proficiency in creating high-quality, engaging content such as articles, social media posts, and marketing materials.
• Strategic Skills: Experience in developing content strategies that align with marketing and business goals.
• Editing and Proofreading: Attention to detail with skills in editing and ensuring content accuracy.
• Creativity and Design: Ability to contribute to creative processes and develop visually appealing content, including familiarity with basic graphic design tools.
• Digital Marketing and Social Media: Knowledge of social media trends, analytics, and online engagement strategies.
• Organizational Skills: Strong time management and ability to meet deadlines while managing multiple projects.
• Interpersonal Competencies: Strong communication skills and ability to effectively collaborate with team members and stakeholders.
• Education and Experience: Bachelor's degree in Marketing, Media, Communications, or related field is preferred. Previous experience in a similar role is an asset.

• Content management systems

• Design tools (Canva, Adobe Photoshop, Illustrator, or equivalent)

• Basic video editing (CapCut, Adobe Premiere, or equivalent)

• Analytics tools and data interpretation

• SEO and keyword research tools

• Email marketing platforms

• Experience working with education or youth-focused brands

• Knowledge of the Egyptian or MENA market

• Experience with paid social advertising or influencer collaboration