Content Creator

Company Description

The Portal is a global marketing consultancy and software development agency with offices in New York, Dubai, Munich, and Cairo. Specializing in creative, content, technology, and e-commerce, The Portal collaborates with clients across diverse industries, including fashion, tourism, luxury, finance, and technology, among others. The company provides services such as mobile app development, web design, e-commerce, digital marketing, SEO, and branding to help brands create impactful digital experiences. With a team of passionate professionals, the agency is driven to craft innovative solutions for greater results. The Portal Agency is dedicated to empowering businesses and serves as their trusted partner to achieve success.

Role Description

The Content Creator is responsible for developing and producing high-quality, engaging content across various digital platforms. This role involves creating text, image, and video content that aligns with the agency's brand voice, supports marketing campaigns, and enhances audience engagement. The ideal candidate is creative, organized, and stays ahead of digital trends.

Key Responsibilities:

• Develop and produce creative content for social media platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube, etc.).
• Generate original ideas, scripts, and storyboards for video and photo shoots.
• Write engaging captions, posts, blogs, and marketing copy that reflect the brand's tone and objectives.
• Collaborate with designers, photographers, and videographers to create cohesive visual storytelling.
• Plan, film, and edit short-form videos and reels optimized for social platforms.
• Conduct content research and trend analysis to keep brand content relevant and competitive.
• Maintain a content calendar ensuring consistent posting and alignment with campaigns.
• Optimize content for SEO, engagement, and conversions.
• Monitor analytics and audience feedback to improve future content performance.
• Participate in brainstorming sessions to contribute ideas for marketing campaigns and brand strategies.