Content Executive

Overview

The Content Executive plays a central role in shaping the brand's digital presence across TikTok, Instagram, and emerging platforms. Working closely with the Creative Manager, this role supports the development of refined, consistent, and trend-aware content that enhances brand visibility and engagement. The ideal candidate brings a balance of creativity and platform expertise, ensuring every asset reflects the brand's tone, visual identity, and storytelling style. This role will contribute to content for both the Karen Wazen brand and Karen Wazen as a public figure.

Key Responsibilities

Content Development

Lead the creation of short form video content including TikToks, Reels, and platform specific edits

Film, edit, and refine content to meet brand standards and campaign goals

Capture behind the scenes moments during shoots, events, and brand activities

Support styling, setup, and overall creative execution during content production

Platform Strategy & Trend Analysis

Identify platform trends and translate them into relevant, brand aligned concepts

Develop content ideas that enhance storytelling and audience engagement

Work closely with the Creative Manager to shape content direction based on performance insights

Visual Asset Support

Assist with design needs including story layouts, post visuals, text graphics, and templates

Prepare moodboards, creative references, and visual structures for campaigns

Content Management & Workflow

Organize content libraries, drafts, and production files for smooth workflow

Manage version tracking, asset preparation, and content readiness for scheduling

Ensure brand consistency across every digital asset

Skills and Qualifications

Minimum of 2-4 years experience in a content creation/development role

Strong understanding of TikTok and Instagram content behavior

Skilled in video editing tools such as CapCut, Adobe Premiere Pro, or similar

Basic design knowledge using Canva, Photoshop, or Illustrator

Ability to conceptualize and execute content with a clean and elevated visual approach

Excellent organizational habits with attention to detail

Comfortable working in dynamic, fast paced creative environments

Strong communication skills and team collaboration mindset