Orchid a global strategic design collective born in 2008, focused on product marketing, now grown into a vibrant team of creative minds around the world, with main hubs in NYC, Singapore and Dubai. Our multicultural team speaks 15+ languages and represents 17 nationalities, blending perspectives to create visual stories and digital experiences that truly resonate.
As innovation accelerates, great products can transform lives, if people know how to use them. Orchid crafts strategic, product-driven narratives that bridge this gap, turning complexity into compelling stories that drive adoption and make technology accessible. Adaptability flows through our work as we collaborate across continents. Here, your ideas can travel globally, supported by passionate professionals who value fresh thinking and creative solutions.
In Orchid, transparency guides our relationships, ensuring your contributions are recognized and your voice is heard. In our tight-knit, collaborative crew, you'll find room to grow as you help brands tell their stories in ways that are both beautiful and strategic. Your unique perspective isn't just welcomedit's essential to our success.
We are looking for a Content & Growth Marketing Manager drive Orchid's global growth engine and content based in Dubai, UAE. This role blends strategy with hands-on execution across digital marketing, content, social media, performance, and partnerships.
A major focus for this position is to strengthen Orchid's content presence and positioning across all social platformscreating meaningful, consistent, and insight-driven content that reflects our creative excellence.
What You'll Do:
Content Strategy & Calendar
- Plan and manage the monthly content calendar across all social media platforms.
- Strengthen Orchid's positioning through consistent storytelling and high-quality content.
- Ensure content aligns with brand tone, visual identity, and strategic objectives.
Collaboration & Production
- Coordinate with designers to create visuals aligned with briefs and brand identity.
- Prepare and manage clear creative briefs for content production.
- Organise and maintain a structured repository of marketing assets.
Publishing & Community
- Publish content across platforms, ensuring accuracy and timeliness.
- Monitor basic performance and engagement.
Copywriting
- Write clear, engaging, and structured copy for social media.
- Develop compelling copy for carousels, case studies, teasers, landing pages, and website sections.
- Adapt tone and messaging for different platforms and audiences.
- Review and refine copy in collaboration with project, accounts, and creative teams.
Digital Marketing & Performance
- Own Orchid's performance marketing channels (LinkedIn, Instagram, Google).
- Track and optimise metrics: CAC, MQL, conversion, impression share, CTR, ROAS.
- Build reporting dashboards and performance insights for leadership
Performance Tracking & Data
- Track data across all social platforms (reach, engagement, audience growth, CTRs, etc.).
- Identify patterns, insights, and content opportunities.
- Recommend optimisations to improve content quality, visibility, and channel growth.
Cross-Team Collaboration
- Work closely with Creative, Accounts, and Leadership to align marketing output with agency priorities.
- Manage timelines and expectations for content delivery.
- Support smooth daily operations through organised marketing asset management.
Research & Industry Awareness
- Monitor industry trends, platform updates, cultural moments, and competitor activity.
- Proactively identify ideas for timely content or opinion pieces.
- Share insights internally to inform content strategy and brand positioning.
Website & Long-Form Content
- Draft or refine copy for website pages, service descriptions, and project sections.
- Manage updates and publication with relevant stakeholders.
- Ensure consistency with Orchid's brand voice across long-form content.
Project Showcasing
- Gather information from internal teams to craft project case studies and write-ups.
- Coordinate marketing assets for social media and the website.
- Ensure accuracy, clarity, and alignment in all published project showcases.
Growth & Lead Generation
- Build and execute multichannel growth strategies across paid, owned, and earned media.
- Develop campaigns to drive qualified leads for key markets (US, Europe, Middle East, APAC).
- Manage growth funnels, CRM automation, and retargeting efforts.
What You Bring:
- 47 years of experience in growth marketing, digital marketing, or content marketing.
- Strong understanding of marketing funnels, content strategy, and social media positioning.
- Solid copywriting capabilities with a portfolio of social + long-form work.
- Experience managing content calendars and collaborating with creative teams.
- Analytics-driven mindset with the ability to translate insights into action.
- Comfortable working in a fast-moving, globally distributed creative environment.
- Autonomy, passion, empathy and determination
- A strong storyteller with a sharp content and brand eye.
- Resourceful, hands-on, and excited to experiment.
- Organised, proactive, and able to manage multiple deadlines.
- Collaborative, humble, and passionate about creative culture.
- Someone who thrives in an agile boutique agency environment.
Why You'll Love Working With Us:
- Freedom: We value your freedom and let you bring it to work
- Autonomy & Ownership: Take charge of projects and make a real impact
- Global Collaboration: Work with a diverse, international team and top-tier brands. Young, multicultural and friendly work culture
- Flexible Work Culture: Remote-friendly with a results-driven mindset
- Room to Grow: We invest in our people and encourage continuous learning
- Competitive Compensation and fair pay across countries
How to apply:
If this sounds like your kind of role, we'd love to hear from you! Apply through this job post or send your resume / portfolio, and a short note about why you'd be a great fit to [Confidential Information].
We will try our best to update you on your candidature within 2 weeks, however should we not, please consider that your profile has been stored with us for something amazing.
You can find and follow us on:
Behance, LinkedIn, Instagram and our Website
