Role Overview
We are seeking a dynamic and agile professional who bridges creativity and commercial strategya storyteller with a marketing brain and a systems mindset. The role demands someone fluent in Salesforce Marketing Cloud (SFMC) and automation platforms, who can craft compelling, brand-aligned content while driving measurable engagement through data-driven campaigns.
Key Responsibiliti
esContent Creation & Brand Storytelli
- ngDevelop engaging and high-performing copy for email, SMS, WhatsApp, and digital campaign
- s.Ensure all content adheres to brand tone, visual identity, and communication standard
- s.Collaborate with the creative and design teams to conceptualize campaigns that drive awareness, engagement, and conversio
- n.Create story-driven content that aligns with the customer journey and supports marketing objective
s.Marketing Automation & Syste
- msBuild, test, and optimize communication journeys using Salesforce Marketing Cloud (SFMC
- ).To dispatch timely communications to the right segmen
- t.Manage audience segmentation, A/B testing, and campaign reportin
- g.Ensure seamless integration and automation across customer touchpoint
- s.Work closely with data, CRM, and digital teams to enhance personalization and performanc
e.Strategy & Collaborati
- onSupport commercial campaigns and product launches through creative and strategic content plannin
- g.Partner with cross-functional teams (CX, Marketing, Digital) to ensure message alignment and maximize impac
- t.Analyze campaign results and continuously refine communication effectivenes
- s.Act as a brand guardian, maintaining consistency in language, tone, and message across all channel
s.
Qualifications & Experie
- nceBachelor's degree in Communications, marketing, media, literature or related field (Master's preferre
- d).5–8 years of experience in content marketing, copywriting, or digital communicatio
- ns.Proven experience with Salesforce Marketing Cloud or other automation platforms (ActiveCampaign, HubSpot, etc
- .).Strong understanding of brand guidelines, customer journeys, and digital ecosyste
- ms.Excellent command of English; Arabic proficiency is a pl
- us.Strong analytical mindset with commercial awarene
- ss.Agile, proactive, and solution-oriented with a collaborative approa
ch.
Desired Sk
- illsCreative Copywriting & Brand Storytel
- lingContent Strategy & SEO Wri
- tingCampaign Planning & Marketing Automa
- tionData-driven Decision Ma
- kingProject Management (Asana, ClickUp, e
- tc.)Strong communication, problem-solving, and leadership abili
ties
