About the Role:
The Specialist, Content & Media is responsible for managing bilingual (Arabic & English) content and communications across the company's platforms, including media relations, PR campaigns, digital channels, and corporate communications. The role ensures consistent brand messaging, supports marketing initiatives, and monitors content performance to enhance the organization's visibility and reputation.
Responsibilities:
- Bilingual Content Creation & Editing (Arabic & English)
- Public Relations & Media Relations Management
- Digital Content & Social Media Management
- SEO & Content Marketing
- Campaign Planning & Execution
- Analytics & Performance Monitoring
- Translation & Localization
- Stakeholder Communication & Collaboration
- Creativity and Strategic Thinking
Qualifications:
- Bachelor's degree in media, Communications, Journalism, Public Relations, or a related field (Master's degree preferred).
Required Skills:
- Professional certification in Public Relations (CIPR, PRSA, or equivalent).
- Certification in Digital Marketing / Social Media Marketing (e.g., Google Digital Marketing, HubSpot, Hootsuite).
- SEO / Content Marketing certification from recognized platforms (e.g., SEMrush, HubSpot, Google Analytics).
