Content & Social Media Lead (Arabic/English)

About Safra

Safra is an AI-first travel platform based in Abu Dhabi. Travelers describe a trip and get a bookable itinerary in seconds, then book flights and hotels on safra.io and our apps. Most of our customers are GCC couples and families.

The role

You own everything Safra says in words: social, website, blog and SEO, in Arabic and English. You set the strategy, write most of the content yourself and review every designed post before it goes live. You report to the Growth Lead.

What you'll do

• Strategy: Set our brand voice, content pillars and goals, and review them every quarter.
• Calendar: Plan each month around travel seasons, GCC holidays and product launches, and share it with design 2 weeks ahead.
• Social: Write, schedule and publish on Instagram, TikTok, X and LinkedIn, and report monthly.
• Web & blog: Write safra.io copy, destination guides and travel tips.
• SEO: Research Arabic and English keywords, optimize pages and track results in Search Console and Google Analytics.
• Quality: Check every design for spelling, RTL layout and brand voice, and fact-check every price, date and claim before it's published.

You have

• 3–5 years in content, copywriting or social media, ideally in travel or consumer apps
• Native Arabic and fluent English. You write in Arabic rather than translate into it.
• A portfolio of published social, web and blog work
• Experience running a multi-platform content calendar
• Working knowledge of Search Console, Google Analytics and a scheduling tool
• A sharp eye for Arabic text and RTL layouts