Purpose of the Role
To strategically and commercially lead the content and social media ecosystem for client brands at Arabi Brand, ensuring that every piece of content serves the brand, drives measurable performance, and aligns with the client's vision and business objectives while operationally leading the team without becoming a mere executor.
Key Responsibilities
- Strategy & Planning
- Develop monthly and quarterly content strategies aligned with clear objectives (Awareness, Consideration, Conversion)
- Translate client goals into actionable, measurable content plans
- Guide the team in structuring content pillars and building comprehensive content maps
- Define and refine tone of voice and content identity for each brand
- Ensure alignment between the Content Department's outputs and other relevant departments deliverables
- Content Management
- Oversee the preparation of monthly and weekly content plans prior to publishing
- Review copy from a branding and commercial perspective not just linguistically
- Ensure every post has a clearly defined objective reflected on performance dashboards
- Propose creative concepts for seasonal and commercial campaigns (Ramadan, National Day, sales seasons, etc.)
- Develop content ideas that go beyond standard posts into structured series, storytelling formats, and integrated campaigns
- Social Media Management
- Supervise the team managing client accounts across all social media platforms
- Monitor trends and strategically transform them into brand opportunities.-
- Identify optimal content formats per platform
- Establish publishing quality standards (design, copy, timing, and performance)
- Team Leadership & Internal Coordination
- Lead the Content and Social Media team (Social Media Specialists, Copywriters, Designers)
- Organize weekly tasks and monitor deliverables
- Resolve conflicts between creativity and deadlines
- Coordinate closely with the Performance Marketing and Account Management teams
- Provide clear progress reports to management outlining achievements and challenges
- Develop structured growth and skill development plans for team members
- Performance Analysis & Measurement
- Monitor and evaluate client and team KPIs
- Analyze performance results and extract actionable insights for continuous improvement in subsequent cycles
- Effective Client Communication
- Attend monthly client meetings
- Defend creative decisions using data and logical reasoning rather than personal preference
- Manage client expectations while protecting internal team morale and workflow stability
Requirements
- 4-6 years of experience in content or social media management
- (Mandatory) 4-6 years of experience in the GCC market, particularly Saudi Arabia
- Previous experience within a digital marketing agency (required)
- Real knowledge of paid advertising on Meta and TikTok
- Strong strategic thinking, planning, and execution tracking capabilities
Core Skills
- Creative team leadership
- Content writing and visual literacy
- Social media data analysis
- Problem-solving under pressure
- Strategic client negotiation
Benefits
Why Join Araby Brand
- Exciting bonus opportunities and incentives!
- Comprehensive health insurance coverage
- Growth Opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunities
- Innovative Environment: Work in a dynamic, agile setting where creativity and innovation are encouraged
- Impactful Work: Play a crucial role in driving the growth and success of our clients businesses
- Collaborative Culture: Join a passionate team dedicated to excellence and teamwork
- Flexible Work Arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance
