Content & Social Media Manager

Location: Dubai, UAE

Employment Type: Full-time

Company: Richkey Properties

About the Role

Richkey Properties is seeking a Content Growth Manager to lead and scale our content function from an operational and management perspective.

This role is focused on people management, systems, and performance. The successful candidate will oversee content teams, define workflows, and ensure consistent, high-quality output aligned with business objectives.

This is a management and operations role, not a hands-on content creation position.

Core Responsibilities

1. Brand Strategy & Positioning

• Define and maintain RichKey's brand voice and tone

• Develop authority-building and trust-driven content

• Align marketing communication with business goals and campaigns

• Ensure consistency across all digital platforms

2. Content Strategy & Creation

• Brainstorm and execute branding content

• Develop educational, authority, and community-driven content

• Write scripts, captions, and storytelling sequences

• Create campaign narratives for project launches and offers

• Develop long-form and short-form content structures

3. Copywriting Ownership

• Reels & TikTok hooks

• Video scripts

• Carousel and post copy

• CTA frameworks

• Campaign messaging

4. Social Media Management & Publishing

Manage and grow presence on:

• Instagram

• TikTok

• LinkedIn

• YouTube (Shorts & Community)

• X (Twitter) if relevant

Responsibilities include:

• Scheduling & publishing

• Caption optimization per platform

• Hashtag and hook strategy

• Thumbnail direction

• Platform formatting

• Performance tracking

Outcome of the Role

• Increased brand authority

• Measurable digital growth

• High-engagement content performance

• Strong campaign execution

• Consistent platform presence

Requirements

• 35 years experience in digital marketing, content strategy, or social media management

• Strong copywriting and storytelling ability

• Deep understanding of social media algorithms and trends

• Analytical mindset with performance tracking capability

• Ability to work independently and take ownership

• Real estate or luxury brand experience is a plus

Benefits

• Competitive salary package

• Opportunity to build and scale a content function with full ownership

• Direct collaboration with leadership on growth and strategy

• Clear KPIs, structured workflows, and decision-making authority

• Fast-paced environment with room for impact and progression

How to Apply

Please apply with your CV highlighting relevant management, leadership, and operational experience.