Content Specialist
DP WorldThis job is no longer accepting applications
Job Description
Job Purpose:
In line with vision of being a global trade enabler, DP World seeks satisfy the needs of its end customers ie, the importers and exporters. The primary business lines in this endeavor are e-commerce to improve sales, trade finance to improve working capital, end-to-end logistics and finally, a suite of digital products and tools for logistics operators.
DPW is investing in all these pillars and has made good progress in terms of building up the a suite of technology products for an initial MVP launch. The Cargoes Suite of products, along with OTM, WMS form the backbone for end to end logistics. Cargoes Finance facilitates working capital, and Dubuy.com allows market access and e-commerce to boost sales. These products have to be implemented in various countries in all 6 continents that DP World has businesses in.
The Sr.Content Specialist will be responsible for all copy and content on all properties, in addition to the content for marketing campaigns for various products and services. In order to succeed in this role, the candidate must extensively learn all Cargoes products, related technologies, processes, services, etc. and be able to translate that understanding into website and digital content which is easily understood by our customers. They will be working closely with the operations and business users, digital marketers in developing such content. The role will report to the Head of Digital Product Marketing.
The ideal candidate will have excellent written and verbal communication skills, understand the group strategy, and the ability to translate complex concepts and convey them in a way to facilitate individual understanding. They will thrive in a collaborative environment, enjoy fast pace, and getting things done
Key Accountabilities:
- Conducting in-depth research on industry-related topics in order to develop original content.
- Developing content for websites, blogs, articles, e books, white papers, industry reports, social media, and the website.
- Assisting the marketing team in developing content for advertising campaigns.
- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO best practices to increase traffic to the company website & blogs.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers needs and recommending new content to address gaps in the company's current content in line with the content strategy
Qualifications, Experience and Skills:
- Bachelor's degree in communications, marketing, English, journalism, or related field.
- 5 years of experience in content creation, marketing, communications or similar.
- Proven content writing or copywriting experience.
- Working knowledge of content management systems.
- Working knowledge of content research and SEO tools such as Ahrefs, Semrush & kwfinder.
- Ability to create content plans around a topic cluster and follow through with execution.
- Proficient in all Microsoft Office applications.
- A portfolio of published articles.
- Excellent writing and editing skills.
- The ability to work in a fast-paced environment.
- The ability to handle multiple projects concurrently.
More Info
About Company
We are the leading provider of smart logistics solutions, enabling the flow of trade across the globe. Our comprehensive range of products and services touches every aspect of life. We're a global network of 181 business units in 64 countries across six continents. From marine services and inland terminals to industrial parks as well as technology driven customer solutions. Wherever we operate, we integrate sustainability and responsible corporate citizenship, striving for a positive contribution to the economies and communities where we live and work. Our dedicated, diverse and professional team of more than 56,000 employees from 64 countries are committed to bringing every customer and partner unrivaled value. We do this by building and growing long lasting relationships - with governments, shippers, traders, and other stakeholders along the global supply chain. We think ahead, anticipate change and deploy industry-leading technology to create the smartest, most efficient and innovative trade solutions, while ensuring a positive and sustainable impact on economies, societies and our planet. DP World is committed to the principles of Equal Employment Opportunity (EEO). We strongly believe that employing a diverse workforce is central to our success and we make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, gender, disability, race, religion or belief. By submitting your resume and application information, you authorize DP World to transmit and store your information in the world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies.
