Content Strategist

Company Description

Elsheshai Psychiatric Clinic is committed to delivering integrated mental health services through a highly qualified and experienced team. The clinic focuses on providing compassionate, patient-centered care tailored to individual needs. With a dedication to mental well-being, Elsheshai Psychiatric Clinic creates a supportive environment for both patients and staff. Its comprehensive approach ensures quality treatment and considerate care strategies.

Role Description

We are looking for a Content Strategist to review planned content ideas and provide clear, data-informed direction on how to shape them based on viewer preferences and platform behavior.

This is an advisory, pre-production role. You will not be editing, posting, or managing social media accounts. Your value is in thinking, not execution.

What You Will Do

• Review content ideas, outlines, and concepts before production
• Advise on:
• Topic selection and prioritization
• Framing, angles, and narrative structure
• Hooks, titles, and thumbnails (conceptual guidance)
• Optimal length and format per platform
• Translate audience analytics into actionable recommendations
• Identify what to double down on, what to drop, and what to experiment with
• Flag risks (low retention, saturation, mismatch with audience intent)

What You Will NOT Do

• Video editing or graphic design
• Posting or scheduling content
• Community management
• Generic social media management tasks

Qualifications

• Proficiency in Content Strategy, Content Development, and Content Management
• Strong skills in Web Content Writing and Writing for various audiences
• Excellent organizational and time-management abilities to handle part-time and hybrid work arrangements
• Bachelor's degree in Communications, Marketing, Journalism, or a related field is preferred
• Experience in the healthcare or mental health sector is advantageous

Please include:

1. A brief note on how you approach content strategy
2. Links to accounts or projects you advised (not just managed)
3. One example of a strategic decision you made based on audience data

Applications without a portfolio or strategic explanation will not be considered.