Content Strategist

Company: vxScaling

Location: Nasr City, Cairo Hassan El Maamoun (8th District)

Work Model: Hybrid (4 days from office, Tuesday remote)

Weekend: Friday & Saturday off

vxScaling specializes in Patient Acquisition & Growth Systems for medical clinics across the GCC.

We help healthcare providers scale sustainably through data-driven marketing systems, performance advertising, conversion optimization, and CRM integration.

Our mission is to help clinics increase patient flow, improve marketing ROI, and build long-term growth systems, allowing doctors and medical teams to focus on delivering exceptional patient care while achieving measurable business results.

We are looking for a strategic and creative Content Creator to join our team.

This role goes beyond content writing you will be responsible for developing the content strategy and communication direction for our clients marketing campaigns.

You will work closely with the Media Buying and Creative teams to ensure that content, messaging, and creatives are aligned with campaign objectives and drive measurable performance results.

The ideal candidate understands performance marketing, persuasive messaging, and audience psychology, and can translate marketing goals into clear content strategies that generate leads and patient bookings.

• Develop content strategies and monthly content plans for client campaigns
• Define Tone of Voice (TOV) and messaging frameworks for each client brand
• Write high-converting ad copy, social media content, and marketing scripts
• Conduct research to understand target patient personas and market positioning
• Collaborate with the Media Buying team to align content with campaign objectives and performance insights
• Work with the Creative team to guide visual direction and ensure messaging consistency
• Develop creative angles, hooks, and campaign messaging
• Review campaign performance and optimize content strategies based on data
• Ensure brand consistency across all platforms and marketing channels
• Stay updated on content trends, social media strategies, and digital marketing best practices

• Strong content writing, storytelling, and copywriting skills
• Experience creating content strategies and content calendars
• Understanding of performance marketing and conversion-driven content
• Strong research skills and ability to analyze target audiences
• Experience with social media marketing and digital content creation
• Ability to collaborate effectively with media buyers and creative teams
• Strong editing and proofreading skills
• Familiarity with creative tools for graphic design or media editing is a plus
• Experience working with healthcare or medical clinics (preferred)
• Experience working with GCC markets is a plus
• Bachelor's degree in Marketing, Communications, Journalism, or a related field (preferred)

Someone who understands that content is not just about posting it's about driving results.

• At vxScaling, content is a core driver of patient acquisition, and we're looking for someone who can think strategically, write persuasively, and collaborate with the team to build campaigns that perform.