Content Writer-Healthcare

Job Summary

The Content Writer is responsible for executing high-quality, audience-centric content across INDEX Conferences & Exhibitions event portfolio. The role focuses on producing and adapting content that aligns with approved messaging frameworks and reflects the event lifecycle-ensuring content supports awareness, engagement, and registration objectives at different campaign phases

Job Roles & Responsibilities

• Develop, write, edit, and adapt content for social media, websites, email newsletters, flyers, and digital marketing assets. Ensure the content is clear, engaging, and aligned with approved messaging, tone of voice, and briefs.
• Plan and execute monthly content calendars and campaign plans. Ensure timely delivery of content aligned with event timelines and marketing priorities.
• Support website content updates, rewrites, and proofreading to ensure accuracy, consistency, and clarity.
• Assist with uploading and maintaining event-related content across digital platforms.
• Draft and format email newsletters and campaign communications in line with provided objectives and messaging.
• Ensure email content is audience-focused, benefit-driven, and aligned with campaign goals.
• Repurpose approved content across multiple formats and channels to maximize reach and consistency. Adapt messaging appropriately for different platforms while maintaining core positioning.
• Proofread all assigned content for grammar, tone, clarity, and brand alignment.
• Apply editorial guidelines consistently and flag content gaps or inconsistencies when identified.
• Collaborate with the marketing and creative teams to ensure smooth content execution across multiple projects.
• Implement feedback accurately and maintain content trackers, versions, and approvals.

Key Qualifications and Skills

• Bachelor's degree in communications, journalism, marketing, or a related field.
• A minimum of 2-3 years experience in content writing, copywriting, or communications, ideally within healthcare or B2B industries.
• Strong copywriting and editing skills with proven ability to adapt style across channels. (newsletters, social media posts, website content).
• Ability to collaborate with subject matter experts and translate complex topics into content that is compelling, easy to digest, and immediately engaging for the target audience.
• Ability to leverage latest AI Tools for research purposes.
• Excellent communication skills and the ability to collaborate with other departments.
• Ability to work both independently and collaboratively in a fast-paced environment.