Copywriter / Content Writer (Bilingual)

The Copywriter / Content Writer (Bilingual) develops high-quality Arabic and English content to support marketing and communications across the organisation's institutions, programmes, initiatives, campaigns, events and channels.

The role requires a versatile and creative writer who can transform briefs, ideas and complex information into clear, compelling and audience-focused content, while maintaining appropriate brand voice, tone and messaging.

Key Roles and Responsibilities:

• Develop creative concepts, campaign messages, headlines, taglines, key messages and calls-to-action.
• Write Arabic and English content for a wide range of formats, including social media, websites, email, advertising, brochures, publications, presentations, events and marketing collateral.
• Adapt content and writing style to suit different brands, audiences, channels and communication objectives.
• Work with stakeholders and subject-matter experts across the organization to understand briefs, gather information and translate complex topics into accessible and engaging content.
• Develop scripts, storylines, interview questions, talking points and multimedia content as required.
• Ensure Arabic and English content is natural, culturally relevant and audience-appropriate, rather than relying on literal translation.
• Collaborate with Creative, Digital, Multimedia and other relevant teams to ensure copy supports the overall creative and communication approach.
• Research, edit and proofread content to ensure accuracy, clarity and quality.
• Manage feedback, revisions and multiple content requirements within agreed deadlines.
• Support consistent application of the organization's brand voice, messaging and editorial standards.

Competencies & Skills:

• Excellent Arabic and English writing, editing and proofreading skills.
• Strong creative writing, storytelling and marketing copywriting ability.
• Ability to move confidently between creative, promotional, digital, editorial and institutional writing.
• Ability to understand complex or specialist subjects and communicate them clearly to different audiences.
• Strong research, interviewing and information-gathering skills.
• Good understanding of marketing, digital content and audience engagement.
• Strong stakeholder-management and collaboration skills.
• Excellent attention to detail, organization and time management.
• Strong digital literacy and proficiency with content development, collaboration and productivity tools, including responsible use of AI-assisted tools.

Qualifications & Required Experience:

• Bachelor's degree in Communications, Marketing, Media, Journalism, Arabic, English or a related field.
• Minimum 5 years of professional copywriting/content-writing experience.
• A strong bilingual portfolio demonstrating creativity and versatility across different formats and channels.
• Experience producing content for a range of marketing, digital, institutional and event-related requirements.
• Experience working in an agency, government, education, corporate or multi-brand environment is desirable.
• Understanding of UAE/GCC audiences and cultural context is preferred.