Corporate Communication Officer/ Senior Officer

Job Description:

1. Implement communication campaigns across all ATL & BTL mediums to promote and differentiate AAIB's brand image in the market to improve AAIB brand positioning and brand value.
2. Handle all corporate branding and positioning projects such as campaigns, channels selection, Reports, Brochures and stationary along with manging their monetary, legal, branding and positioning aspects to assure the optimum return on AAIB's investment
3. Organize AAIB's sponsorships and corporate events in terms of creative concepts, design and production to maintain high standards outcome, while creating physical and focused brand presence in targeted segments and areas.
4. Conduct market research to pursue local and global peers communications for new market trends and to select the best service providers in terms of quality and price.
5. Manage the good relations with all external stakeholders by maintaining all agreed commitments to provide them with a good experience and to guarantee the bank's right.
6. Apply crisis management protocol when a crisis ensues to wisely manage the situation internally and externally.
7. Use media, PR, online ads, outdoors, radio & TV as mediums to manage AAIB's internal and external communication such as products and deals announcements by all lines of business, interviews by the VCMD and senior management, and select the right channels for each communication.
8. Handle the public relation for retail and corporate products and initiatives to present them through PR events such as press conferences, signing events, launch events.
9. Developing campaigns and marketing strategies, liaising between creative and account departments, and overseeing the design and implementation of new brand concepts
10. Handle AAIB annual report preparations and ensure releasing in a timely manner meeting the financial institution's international standards.
11. Creating promotional collateral to establish and maintain product branding.
12. initiating the budget for advertising and promotional items
13. Deliver the bank yearly giveaways/gifts in line with the bank strategy.
14. Ensure that a brand remains recognisable, up to date and close to target segment through geographical allocations of outdoors portfolio to plan ways to promote and increase the brand equity.
15. Handle the daily workflow with agencies, suppliers and ensure the abidance to projects set delivery dates.
16. Monitor annual department budget to ensure spending is allocated efficiently.
17. Ensure proper yearly budget allocation in line with the business initiatives launches, Re-launches to meet targeted objectives.
18. Monitoring budget against expenses and assure not bot exceeded while ensure proper expenses/expenditure documentation and obtain all stakeholders approvals whenever required.
19. Collaborate with internal and external stakeholders (including NGOs) to implement the Bank's CSR activities and Underline AAIB leading CSR presence.
20. Assist in developing the Corporate Donations strategy, budget and objectives and scan and assess NGOs in collaboration with internal relevant stakeholders including the Legal Division and ensure proper execution.
21. Capitalize on AAIB business partnerships for climate action and sustainable environmental initiatives.
22. Do the required research across different peers and supervise the 3rd party agency and/or write all the bank required publications in a professional written content, editing, and proofreading that matches AAIB brand standards, tone of voice and clearly communicate the brand-related content, products, services, financial performance, press interviews, official statements, articles, opinion pieces, internal announcements, biographies, SMSs, website content, role in the community, etc. fulfilling the management & business requirements.

Qualifications & Experience:

• Bachelor's degree in Marketing, mass communication, business administration or a related discipline.
• For Senior Officer: 4 – 6 years of experience in marketing field.
• For Officer: 0 – 4 years of experience in marketing field
• Proven experience and knowledge of the Banking and Financial industries.
• Project management

Skills:

• Excellent command of English and Arabic languages.
• Good organizing and planning skills.
• Excellent communication and networking skills.
• Excellent presentation skills.
• Strong Problem-solving skills
• Negotiation skills
• Research and analysis
• Adaptability
• Strong attention to detail
• Good organisation and planning skills
• Creativity and writing skills