Accountabilities & Key Roles:
- Develop and refine payroll programs and propositions aligned with market dynamics and customer behavior to boost payroll acquisition and drive NTB growth
- Manage payroll relationship management activities to track NTB accounts quality , salary transfer, retention and product penetration ratio through detailed payroll performance reports and conduct NTB analysis.
- Manage Assets (loans) portfolio to ensure achieving the annual budget , portfolio balance growth , NII
- Monitor and analyze monthly assets KPI's for branch network and direct sales force teams to optimize conversion rates and hit portfolio targets
- Manage TML /TSL coding operation and renewals by performing quarterly companies and showroom performance
- Prepare and manage CRM campaigns to boost sales ,penetration and LTD ratios
- Conduct regular competitor program analysis and market scan across consumer lending and payroll products to ensure the banks maintains competitive pricing , features
- Build and maintain strong relationships with key partners, community organizations, and stakeholders to generate leads and referrals.
- Ensure compliance with regulatory requirements, risk standards, and internal policies in all acquisition activities/ campaigns.
- Support digital adoption, process improvements, and the use of analytics in acquisition activities.
- Equip sales frontlines with the necessary marketing tools, product training to effectively sell the proposition.
Job Requirements
Bachelor's degree in Business Administration, Marketing, Economics ,Finance, or a related field), Professional certifications in business development, or marketing is preferred.
Experience:
Minimum 4-6 years of experience in ,Assets product management , or Payroll acquisition , or other related roles.
Experience in banking or financial services sector.
Competencies:
Strategic thinking and vision
Strong sales and business development skills.
Analytical and data-driven decision-making.
Excellent communication and stakeholder management abilities.
Project management and organizational skills.
Customer-Centric Mindset
Innovation and process improvement orientation.
Digital adoption mindset.
Compliance and professional integrity.
Mindfulness of the financial & commercial banking mechanics
