Job Description

About us

We are a leading premium and luxury lifestyle brand with a fast-growing e-commerce business and an established presence across the GCC and international markets. Our customers come to us for quality, design and an experience that feels special every time. Saudi Arabia is our most important market, and we are investing in it.

The opportunity

This is a senior country leadership role with real ownership. You will lead marketing in Saudi Arabia end to end: the strategy, the plan, the budget and the team. You will take a strong global brand platform and make it relevant to Saudi customers, raise the brand's premium position in the Kingdom, and drive the next phase of faster, more efficient growth.

What you will do

Strategy and planning

Build the annual KSA marketing plan in line with the global plan and the company's growth targets
Deliver the global 360 marketing plan in KSA across always-on activity and key seasonal moments
Define the local calendar and the cultural moments that matter most to Saudi customers
Review performance every week and act quickly on gaps

Brand and awareness

Grow brand awareness and consideration in KSA, with a clear focus on the premium segment
Localise global campaigns and brand platforms while protecting brand consistency
Direct the influencer and creator programme across Snapchat, TikTok and Instagram
Make sure all creative works in Arabic first, with the right tone, dialect and cultural references

Partnerships and activation

Own local partnerships, sponsorships and offline activations, from business case to post-campaign review
Set clear KPIs for every partnership and measure the result

Budget and governance

Own the KSA marketing budget and manage it against plan every month
Write and approve campaign briefs with clear objectives, KPIs, timelines and owners
Make sure all advertising and influencer work meets Saudi regulations

Team leadership

Lead, hire and develop the KSA marketing team, with clear goals and regular feedback
Build succession for every critical role
Manage external agencies and hold them to quality and timelines

What success looks like

Stronger brand awareness and consideration in KSA, especially in the premium segment
Growth in qualified traffic and new customers from marketing channels
Campaigns delivered on time, on brief and on budget
Partnerships that deliver a measured return
A stable, capable team with strong retention

What you bring

10+ years in marketing, including at least 4 years leading marketing for a market or brand in KSA
Background in consumer e-commerce, premium retail, luxury, beauty, fashion, lifestyle or hospitality
Proven experience building a premium or luxury brand position in the Gulf
Strong working knowledge of social media and influencer marketing
Comfortable with data, dashboards and attribution
Deep knowledge of Saudi customers, media and culture, and of KSA advertising and influencer regulations
Experience building and leading a team of at least 5 people and managing agencies
Ownership of a marketing budget, including reporting on it
Fluent Arabic and English, written and spoken
Bachelor's degree in Marketing, Business or a related field. Master's degree an advantage

Who you are

Hands-on and senior at once: you set direction and check the detail
Data-led: you make decisions from numbers and act on them fast
Clear on accountability and open about risks, with options ready
A leader who brings empathy to the team

Why join us

You will lead marketing in our most important market, with a strong global brand behind you, a team to shape and the room to make a visible impact in the Kingdom. If you want to build a premium brand that Saudi customers recognize and choose, we would like to meet you.