Job Briefing:
The Creative Director is responsible for leading the creative vision and execution of the company's marketing and branding initiatives. They will oversee a team of designers, copywriters, and other creative professionals to ensure the consistent and impactful presentation of the brand across all touchpoints.
Responsibilities:
- Develop and oversee the implementation of the company's creative strategy and visual identity
- Lead the creative team in the conceptualization, design, and production of marketing materials (e.g., advertising campaigns, website, social media content, product packaging)
- Ensure the creative work aligns with the company's brand guidelines and marketing objectives
- Collaborate with the marketing, e-commerce, and product teams to deliver a cohesive brand experience
- Stay informed about industry trends and best practices to continuously innovate and improve the creative output
- Manage the creative budget and oversee the selection and management of external creative agencies or vendors
Qualification:
- Bachelor's degree in Graphic Design, Visual Communications, or a related creative field
- 7 years of experience in a creative role, with at least 3 years in a leadership position
- Experience with content management systems (CMS) and digital design tools
- Familiarity with web development, animation, and video production
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