Job Summary
We are looking for a highly creative and strategic Creative Marketing Manager to lead our brand storytelling and visual direction across all marketing channels. This role is responsible for developing innovative campaigns, overseeing creative content, and ensuring a strong, consistent brand identity that drives engagement and conversions.
Key Responsibilities
- Develop and lead the overall creative marketing strategy for the brand
- Plan and execute creative campaigns across digital platforms (social media, website, ads, email)
- Manage and guide the creative team (designers, video editors, content creators)
- Oversee production of:
- Social media content
- Video campaigns
- Ad creatives
- Website visuals & landing pages
- Ensure brand consistency across all platforms and materials
- Collaborate with the performance marketing team to align creatives with campaign goals
- Generate new ideas for viral and engaging content
- Analyze creative performance and optimize based on data
- Stay updated with design trends, social media trends, and competitor strategies
Requirements
- Minimum 4–6 years experience in creative marketing or brand management
- Strong portfolio showcasing creative campaigns and content
- Experience managing a creative team
- Proficiency in tools like:
- Adobe Creative Suite (Photoshop, Illustrator, Premiere)
- Canva / CapCut / similar tools
- Strong understanding of social media platforms (Instagram, TikTok, Facebook, YouTube)
- Experience in travel industry is a plus
- Fluent in English (Arabic is a strong advantage)
Key Skills
- Creative thinking & storytelling
- Visual branding & art direction
- Leadership & team management
- Trend awareness (social & digital)
- Communication & collaboration
- Attention to detail
KPIs / Success Metrics
- Engagement rate (social media)
- Content performance (views, shares, CTR)
- Brand consistency & recognition
- Campaign creativity and impact
- Contribution to lead generation & conversions
Preferred Qualifications
- Experience in tourism, hospitality, or lifestyle brands
- Experience creating viral campaigns
- Basic understanding of performance marketing metrics
Why Join Us
- Be part of a fast-growing travel brand
- Lead creative direction for large-scale campaigns
- Work in a dynamic, trend-driven environment
- Opportunity for career growth and regional exposure
