Position Summary:
The Creative Producer is responsible for developing, producing, and delivering creative digital content across TOD's digital platforms and marketing channels. The role creates compelling visual assets, promotional videos, motion graphics, and digital campaigns that strengthen the TOD brand, drive audience engagement, and support subscriber acquisition and retention.
The role contributes to enhancing TOD's digital presence by creating engaging, audience-focused content that supports brand awareness, subscriber growth, customer engagement, and commercial objectives.
Key Responsibilities and Accountabilities:
- Develop creative concepts for integrated marketing campaigns across all TOD digital platforms and channels, from initial brief and storyboard to final delivery.
- Produce high-quality promotional videos, digital advertisements, trailers, teasers, and social media content.
- Produce static and motion creative assets for digital advertising campaigns, optimized for all devices and platforms.
- Edit video content, including color correction, sound mixing, subtitles, and motion graphics.
- Create platform-specific creative assets for Instagram, TikTok, YouTube, Facebook, Snapchat, X, and other digital channels.
- Collaborate with Brand, Product, CRM, Performance Marketing, Social Media, Commercial, and Partnerships teams to execute integrated campaigns and business initiatives.
- Coordinate with external agencies, production houses, freelancers, and voice-over artists when required.
- Support brand campaigns, product launches, live sports events, entertainment launches, and subscriber acquisition initiatives.
- Manage multiple creative projects simultaneously while meeting deadlines.
- Ensure all creative materials comply with TOD brand guidelines and with copyright, licensing, and brand governance standards.
- Maintain quality control throughout production and post-production, and organize creative assets within the Digital Asset Management (DAM) system.
- Optimize creative assets based on campaign performance insights and audience engagement metrics.
- Stay up to date with digital content trends, emerging platforms, AI enabled creative tools, and new production technologies.
Job Requirements and Qualifications:
Education:
Bachelor's degree in media, Digital Media, Multimedia, Film Production, Marketing, Communications, Graphic Design, or a related field.
Equivalent professional experience may be considered.
Experience:
- Minimum 4–6 years of experience in digital creative production, video editing, content creation, or multimedia production.
- Experience within OTT, streaming, media, broadcasting, sports, or entertainment industries is preferred; subscription-based digital products are highly desirable.
- Experience supporting integrated marketing campaigns across paid, owned, and earned media.
- Experience managing digital campaigns across multiple platforms.
