About Rayqube
Rayqube is an experience-first event agency based in Dubai, UAE, with over a decade of expertise. We create memorable moments through events, exhibitions, spatial designs and technology-driven experiences, connecting your brand with your target audience in meaningful ways. Our team bridges the gap between a fast-paced world and the need for authentic connections with your teams and clients. We design immersive interactions that don't just engage, they perform!
Role Overview
We are seeking an innovative and strategic Creative Strategist to lead our events and exhibitions portfolio. This senior role will drive the creative vision and strategic direction for our projects while managing and mentoring a talented creative team. The ideal candidate combines strategic thinking with creative excellence, bringing both big-picture vision and hands-on leadership to deliver exceptional experiential solutions.
Key Responsibilities
Creative Leadership & Strategy
- Develop and execute comprehensive creative strategies for events and exhibitions that align with client objectives and Rayqube's brand vision
- Lead the conceptualization and development of innovative, immersive experiences that push boundaries in the events and exhibitions space
- Define creative direction across all touchpoints of experiential projects, from concept to execution
- Establish and maintain creative standards, processes, and best practices across the portfolio
- Stay ahead of industry trends, emerging technologies, and innovative approaches in experiential marketing and exhibition design
Team Leadership & Development
- Lead, mentor, and inspire a multidisciplinary creative team including designers, content creators, and strategists
- Foster a collaborative and innovative team culture that encourages creativity and professional growth
- Manage team workload, priorities, and resource allocation across multiple projects
- Conduct regular performance reviews and provide ongoing feedback and development opportunities
- Build and scale the creative team in line with business growth
Client Engagement & Business Development
- Partner with clients to understand their brand vision, objectives, and target audiences
- Present creative concepts and strategic recommendations to clients and senior stakeholders
- Translate client briefs into compelling creative strategies and actionable plans
- Build and maintain strong client relationships through creative excellence and strategic insight
- Support new business pitches with innovative concepts and strategic thinking
Project Oversight & Execution
- Oversee creative development from initial concept through final execution
- Collaborate with production, account management, and technical teams to ensure seamless project delivery
- Ensure all creative outputs meet quality standards, timelines, and budget parameters
- Balance multiple projects simultaneously while maintaining creative excellence
- Conduct post-event analysis and extract insights to inform future strategies
Innovation & Thought Leadership
- Champion innovation in storytelling, spatial design, technology integration, and audience engagement
- Explore and integrate emerging technologies (AR, VR, AI, interactive installations) into experiential concepts
- Contribute to Rayqube's thought leadership through industry presentations, case studies, and content creation
- Build partnerships with creative vendors, technology providers, and industry innovators
Experience
Required Qualifications
- 7+ years of experience in creative strategy, experiential marketing, event design, or exhibition design
- 3+ years in a leadership role managing creative teams
- Proven track record of delivering award-winning or high-impact events and exhibitions
- Experience working with major brands and complex stakeholder environments
- Portfolio demonstrating strategic thinking and creative excellence in experiential projects
Skills & Competencies
- Exceptional strategic thinking with the ability to translate business objectives into creative solutions
- Strong leadership and people management skills with experience building and mentoring teams
- Outstanding presentation and communication skills, both verbal and written
- Deep understanding of experiential design principles, spatial storytelling, and audience engagement
- Proficiency in creative briefing, concept development, and design critique
- Strong project management abilities with experience handling multiple projects simultaneously
- Commercial acumen with understanding of budgets, timelines, and resource management
- Collaborative mindset with ability to work across disciplines and departments
Technical Knowledge
- Understanding of event production processes, exhibition design, and experiential technologies
- Familiarity with design software and tools (Adobe Creative Suite, presentation tools)
- Knowledge of current trends in immersive technologies, interactive experiences, and digital integration
- Awareness of sustainability practices in events and exhibitions
Preferred Qualifications
- Degree in Design, Marketing, Communications, or related field
- Experience in the Middle East/GCC market
- International project experience
- Recognition through industry awards or published work
- Network within the events, exhibitions, and experiential marketing industry
