Job Description
Job Summary:
We are seeking a motivated and detailoriented CRM Administrator to join our team. The role involves daytoday administration, configuration, and optimisation of the company CRM platform to support sales, marketing, and service functions. The successful candidate will ensure data quality, deliver user support and training, implement process improvements, and work with stakeholders to translate business requirements into CRM solutions that drive adoption and operational efficiency.
Key Ownership & Accountability
- Own the administration and ongoing configuration of the CRM platform, ensuring it meets business needs and governance standards.
- Maintain data integrity and accuracy across accounts, contacts, leads, opportunities and custom entities.
- Act as the primary point of contact for CRM issues, enhancements and deployments, coordinating with IT, sales, marketing and thirdparty vendors.
- Ensure compliance with data protection regulations and internal data handling policies.
Core Responsibilities
- Perform daily CRM administration tasks including user management, security roles, permissions and licence allocation.
- Configure workflows, process automations, dashboards, views and reports to support business processes.
- Manage integrations between the CRM and other systems (e.g. ERP, marketing automation, telephony, or data feeds), liaising with integration partners where required.
- Support data import/export, deduplication, cleansing and regular data quality initiatives.
- Provide first and second line support for CRM users, resolving incidents and fulfilling service requests via the ITSM process.
- Develop and maintain documentation including configuration records, runbooks, process maps and training materials.
- Plan and execute CRM releases, testing, and rollouts in collaboration with project teams and business stakeholders.
- Analyse usage metrics and user feedback to recommend and implement continuous improvements.
Technical Skills & Experience
- Proven experience administering a major CRM platform (for example Salesforce, Microsoft Dynamics365, HubSpot or similar).
- Strong knowledge of CRM configuration: custom objects/entities, fields, page layouts, workflows/Power Automate, process builder, validation rules and security models.
- Experience working with API integrations, middleware platforms (e.g. Zapier, Mulesoft, Azure Logic Apps) or ETL tools.
- Comfortable creating reports and dashboards to deliver actionable insights for sales and marketing teams.
Qualifications & Experience
- Degree or diploma in IT, Business, Computer Science or a related discipline, or equivalent practical experience.
- Minimum24 years experience administering CRM systems in enterprise or midmarket organisations.
Job Details
Role Level: Entry-Level Work Type: Full-Time Country: United Arab Emirates City: Dubai Company Website: http://careers.naffco.com/ Job Function: Sales Company Industry/
Sector: Public Safety
What We Offer
About The Company
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