Who We Are
Founded in 1978, Al Marwan Group is a diversified organization serving the construction, heavy machinery, Oil & Gas, real estate, developments and Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries, delivering integrated solutions supported by strong operational expertise and a well-established regional presence.
Job Summary
The ideal candidate is a strategic executor with a passion for data, analytics, customer experience and digital marketing. You will own the CRM & Performance function so you need to be a self-starter, who is keen to develop their career in using CRM best approaches to simplify and streamline processes.
To succeed in this role you will need to be a proactive problem-solver who enjoys working in a collaborative, high-growth environment.
Key Responsibilities
The key duties and responsibilities of the CRM and Digital Marketing Specialist include, but are not limited to:
- Develop and execute CRM strategies to drive customer acquisition, engagement, retention, and growth by nurturing our leads through the funnel
- Manage and maintain the CRM, ensuring that customer data is always up-to-date and integrations across all relevant business platforms
- Work closely with creative, marketing, product, and web teams to ensure campaign alignment and tracking is optimized
- Develop and implement workflows and automations for various activities across the business
- Oversee Google Ads and Meta Ads activity, ensuring campaigns are aligned with CRM audience segments and lifecycle data
- Use CRM-derived lists to inform paid targeting and retargeting strategies
- Monitor campaign performance, identify gaps, and provide clear recommendations to leadership
- Create, build, test, execute and analyze the lifecycle stages for reporting and nurturing campaigns
- Understand lead scoring and how we can use intent to enhance our nurture programmes
- Monitor campaign performance and KPIs, deliver actionable insights and recommendations to marketing team
- Stay up to date with the latest tech, automation strategies, digital marketing best practices, ensuring our CRM efforts remain cutting-edge
Required Skills & Qualifications
- A proactive problem-solving approach
- 3+ years of experience managing CRM programs and data-driven strategies
- Experience with CRM or/and marketing automation tools such as Hubspot, Salesforce,
- Experience with integration tools such as Make.com or Zapier (build, manage, and troubleshoot complex automations)
- Working knowledge of Google Ads and Meta Ads campaign structure, audience targeting, conversion tracking, and attribution logic
- Ability to analyse paid performance data and translate it into actionable insights
- Experience in API creation and management, including the ability to write, test, and document APIs.
- Analytical skills and ability to drive meaningful and actionable insights
- Strong communication and collaboration skills
- Bonus is an understanding of basic HTML & CSS and Account Based Marketing
- Experience with Magento, Shopify or Drupal is bonus
