CRM & Lifecycle Marketing Intern

CRM & Lifecycle Marketing Intern (Unpaid)

Applications will only be accepted through the following site:

www.owlera.site

About Owlera

Owlera is an AI-powered career platform that helps students and fresh graduates gain practical experience through internship simulations inspired by real companies.

Participants work on realistic business challenges, receive AI-powered feedback, use modern professional tools, and build portfolio-ready projects that demonstrate their abilities to future employers.

We're looking for analytical, customer-obsessed students to join our CRM & Lifecycle Marketing Internship and gain hands-on experience in the retention work that turns one-time buyers into lifelong customers.

About the Internship

As a CRM & Lifecycle Marketing Intern, you'll do realistic lifecycle-marketing work inspired by real companies: building mock customer segments, drafting mock email journeys, planning mock onboarding flows, and measuring mock retention performance.

You'll learn how CRM teams drive repeat revenue — audience segmentation, lifecycle-stage messaging, automation, and win-back strategy.

Responsibilities

* Build mock CRM audience segments based on behavior, lifecycle stage, and purchase history.

* Draft mock welcome/onboarding email sequences for new subscribers and customers.

* Build mock lifecycle journey maps covering awareness, activation, retention, and reactivation.

* Draft mock promotional and transactional email copy with clear CTAs.

* Plan mock cart-abandonment and browse-abandonment recovery flows.

* Draft mock loyalty-program messaging and rewards communications.

* Build mock re-engagement campaigns for dormant or churned customers.

* Draft mock SMS and push-notification copy for lifecycle campaigns.

* Plan mock A/B tests on subject lines, send times, and email content.

* Build mock CRM campaign calendars with key milestones and deadlines.

* Draft mock winback offers and discount strategy briefs.

* Track mock lifecycle KPIs — open rates, click-through rates, and retention — and build mock performance dashboards.

* Draft mock retention reports with churn analysis and improvement recommendations.

* Build mock lead-nurturing workflows that hand qualified leads to sales.

* Plan mock CRM data-hygiene routines covering list cleaning and preference centers.

* Use AI tools to draft lifecycle copy, summarize customer feedback, and analyze results.

Requirements

* Current student or recent graduate in Marketing, Communications, Business, Data Analytics, or a related field.

* Strong attention to detail — you can manage segments, lists, and workflows accurately.

* Analytical mindset with comfort reading campaign metrics.

* Confident communicator who can write clear, customer-friendly copy.

* Creative mindset for designing engaging customer experiences.

* Reliable with deadlines and quick to adapt when plans change.

* Familiarity with AI tools such as ChatGPT, Claude, Gemini, or similar platforms is a plus.

* Previous professional CRM or lifecycle-marketing experience is not required.

What You'll Gain

* A portfolio of lifecycle journeys, email campaigns, and retention reports.

* Hands-on experience running mock CRM programs end to end.

* Practical skills in segmentation, automation, and customer retention.

* Understanding of how lifecycle marketing drives repeat revenue.

* Experience using AI for copy drafting, personalization, and analysis.

* Personalized AI feedback on your work.

* Professional certificate upon successful completion.

* Mentorship and weekly learning sessions.

* Opportunity to strengthen your portfolio, resume, and interview readiness.

Internship Details

Role: CRM & Lifecycle Marketing Intern

Location: Remote

Type: Internship (Unpaid)

Level: Entry Level

Duration: 6 Weeks

Commitment: Flexible (approximately 10–15 hours per week)

If you're a data-curious people-person with a passion for turning customers into fans, we'd love to hear from you.

Apply through:

www.owlera.site